MGMT 470 TEST 2 NDSU EXAM
QUESTIONS AND ANSWERS GRADED A+
2025/2026
Group polarization - ANS Groups tend to make more extreme resource decisions than
individuals/use reasonability checks to rein in scope
Groupthink - ANS Team members start thinking alike over time/reduces creativity/rotate
members or run regular creativity exercises
Ignoring unshared information - ANS Unique info held by one person gets omitted if not
surfaced/use forcing turn taking so everyone shares all relevant points
Triangulation in research - ANS Use 3 or more methods or sources to see if findings
converge/increases reliability of insights
Primary data - ANS Collected for your specific need/form fits need/methods under your
control/potential competitive advantage
Secondary data - ANS Already collected by others/faster and cheaper but may not fit need
and may have bias or method limits
Surveys pitfalls - ANS Hard to get representative samples and good response rates/ask the
right questions/avoid double barreled wording
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Double barreled question - ANS A single question asks two things but allows one
answer/leads to bad data
Focus groups - ANS Small moderated discussions to surface themes/good for exploration not
precise measurement/watch dominant voices
Observation method - ANS Watch what competitors or customers do/good for trends but
does not prove causality
Experiments in business - ANS Hold variables constant and change one thing/test markets or
limited time offers can work if sample is large
Test market - ANS Try a change in a subset of locations to assess sales and cannibalization
before scaling
Triangulate decisions - ANS Use multiple methods like surveys and observation and
experiments to confirm the same conclusion
Consumer roles - ANS User or decider or gift giver/gift givers spend more and pick luxuries
Business customer roles - ANS Owner or manager or purchasing agent each with different
criteria and discretion
Purchasing habits - ANS Frequency and replacement versus upgrade and where and how
they buy informs go to market
Current provider analysis - ANS Identify if prospects use a brand competitor or a substitute
and why they chose them
Brand loyal customers - ANS Hard to win from rivals/require differentiation beyond price and
strong value
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
QUESTIONS AND ANSWERS GRADED A+
2025/2026
Group polarization - ANS Groups tend to make more extreme resource decisions than
individuals/use reasonability checks to rein in scope
Groupthink - ANS Team members start thinking alike over time/reduces creativity/rotate
members or run regular creativity exercises
Ignoring unshared information - ANS Unique info held by one person gets omitted if not
surfaced/use forcing turn taking so everyone shares all relevant points
Triangulation in research - ANS Use 3 or more methods or sources to see if findings
converge/increases reliability of insights
Primary data - ANS Collected for your specific need/form fits need/methods under your
control/potential competitive advantage
Secondary data - ANS Already collected by others/faster and cheaper but may not fit need
and may have bias or method limits
Surveys pitfalls - ANS Hard to get representative samples and good response rates/ask the
right questions/avoid double barreled wording
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Double barreled question - ANS A single question asks two things but allows one
answer/leads to bad data
Focus groups - ANS Small moderated discussions to surface themes/good for exploration not
precise measurement/watch dominant voices
Observation method - ANS Watch what competitors or customers do/good for trends but
does not prove causality
Experiments in business - ANS Hold variables constant and change one thing/test markets or
limited time offers can work if sample is large
Test market - ANS Try a change in a subset of locations to assess sales and cannibalization
before scaling
Triangulate decisions - ANS Use multiple methods like surveys and observation and
experiments to confirm the same conclusion
Consumer roles - ANS User or decider or gift giver/gift givers spend more and pick luxuries
Business customer roles - ANS Owner or manager or purchasing agent each with different
criteria and discretion
Purchasing habits - ANS Frequency and replacement versus upgrade and where and how
they buy informs go to market
Current provider analysis - ANS Identify if prospects use a brand competitor or a substitute
and why they chose them
Brand loyal customers - ANS Hard to win from rivals/require differentiation beyond price and
strong value
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
