MNM2615
Assignment 1
Semester 1
Due March 2026
, Table of Contents
1. INTRODUCTION .................................................................................................. 2
2. BACKGROUND OF KASI BITES RESTAURANT .................................................. 3
3. TECHNOLOGICAL PROGRESS IN AFRICA......................................................... 4
4. HOW KASI BITES RESTAURANT CAN INFUSE TECHNOLOGICAL PROGRESS
INTO THE BUSINESS .............................................................................................. 5
5. POPULATION IMPLICATIONS RELATING TO THE MARKETING STRUCTURE .. 6
6. HOW POPULATION IMPLICATIONS CAN INFLUENCE THE STRUCTURE OF
MARKETING FOR KASI BITES RESTAURANT ........................................................ 7
7. MARKETING IMPLICATIONS RELATING TO GROWTH IN MOBILE AND
INTERNET ACCESS ................................................................................................ 8
8. HOW KASI BITES RESTAURANT CAN CAPITALISE ON MOBILE AND
INTERNET GROWTH IN ITS MARKETING STRATEGY ........................................... 9
9. CONCLUSION .................................................................................................... 10
10. LIST OF REFERENCES ................................................................................... 11
Assignment 1
Semester 1
Due March 2026
, Table of Contents
1. INTRODUCTION .................................................................................................. 2
2. BACKGROUND OF KASI BITES RESTAURANT .................................................. 3
3. TECHNOLOGICAL PROGRESS IN AFRICA......................................................... 4
4. HOW KASI BITES RESTAURANT CAN INFUSE TECHNOLOGICAL PROGRESS
INTO THE BUSINESS .............................................................................................. 5
5. POPULATION IMPLICATIONS RELATING TO THE MARKETING STRUCTURE .. 6
6. HOW POPULATION IMPLICATIONS CAN INFLUENCE THE STRUCTURE OF
MARKETING FOR KASI BITES RESTAURANT ........................................................ 7
7. MARKETING IMPLICATIONS RELATING TO GROWTH IN MOBILE AND
INTERNET ACCESS ................................................................................................ 8
8. HOW KASI BITES RESTAURANT CAN CAPITALISE ON MOBILE AND
INTERNET GROWTH IN ITS MARKETING STRATEGY ........................................... 9
9. CONCLUSION .................................................................................................... 10
10. LIST OF REFERENCES ................................................................................... 11
