PUR 3000 EXAM QUESTIONS AND
ANSWERS GRADED A+ 2025/2026
C - ANS 1. Microsoft CEO Satya Nadella's comment on the pay levels for female employees
was a major mistake because ________.
A) the information he used was outdated
C) it revealed his insensitivity to the issue
B) the comment applied only to managers
D) Nadella's wife was a company employee
C - ANS 2. ________ is a front-line responsibility of public relations.
A) Litigation publicity
C) Reputation management
B) Motivation management
D) Heuristic argumentation
A - ANS 3. First and foremost, the public relations practitioner is _______________.
A) a professional communicator.
C) a supervisor who depends on email to communicate.
B) respected by management.
D) a trusted adviser.
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
,A - ANS 4. What does the theory of cognitive dissonance mean?
A) People tend to avoid information opposed to their own points of view.
B) People tend to seek out new information to decrease their dissonance.
C) People tend to seek out information that supports their own attitudes.
D) People tend to make social judgments about new information.
D - ANS 5. Characteristics that influence attitudes include all of the following EXCEPT
________.
A) religion
C) education
B) social class
D) heredity
A - ANS 6. Similar to other top-level managers, public relations managers need to be able to
________.
A) plan and budget
C) write Twitter posts
B) make media statements
D) pitch stories to journalists
A - ANS 7. In order to practice public relations, one must understand public opinion and know
how to change it.
A) True
B) False
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, B - ANS 8. As a general rule, those who study public opinion recognize that ________.
A) it is easy to move people toward a strong opinion
B) it is difficult to move people toward a strong opinion
C) it is easy to move people toward a weak opinion
D) it is difficult to move them away from a weak opinion
B - ANS 9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas
B - ANS 9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas
D - ANS 10. Which of the following is NOT one of the types of "evidence" that will persuade?
A) facts
C) personalizing
B) emotions
D) activity
A - ANS 11. Public opinion is both an elusive and fragile commodity. A) True
B) False
3 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
ANSWERS GRADED A+ 2025/2026
C - ANS 1. Microsoft CEO Satya Nadella's comment on the pay levels for female employees
was a major mistake because ________.
A) the information he used was outdated
C) it revealed his insensitivity to the issue
B) the comment applied only to managers
D) Nadella's wife was a company employee
C - ANS 2. ________ is a front-line responsibility of public relations.
A) Litigation publicity
C) Reputation management
B) Motivation management
D) Heuristic argumentation
A - ANS 3. First and foremost, the public relations practitioner is _______________.
A) a professional communicator.
C) a supervisor who depends on email to communicate.
B) respected by management.
D) a trusted adviser.
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
,A - ANS 4. What does the theory of cognitive dissonance mean?
A) People tend to avoid information opposed to their own points of view.
B) People tend to seek out new information to decrease their dissonance.
C) People tend to seek out information that supports their own attitudes.
D) People tend to make social judgments about new information.
D - ANS 5. Characteristics that influence attitudes include all of the following EXCEPT
________.
A) religion
C) education
B) social class
D) heredity
A - ANS 6. Similar to other top-level managers, public relations managers need to be able to
________.
A) plan and budget
C) write Twitter posts
B) make media statements
D) pitch stories to journalists
A - ANS 7. In order to practice public relations, one must understand public opinion and know
how to change it.
A) True
B) False
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, B - ANS 8. As a general rule, those who study public opinion recognize that ________.
A) it is easy to move people toward a strong opinion
B) it is difficult to move people toward a strong opinion
C) it is easy to move people toward a weak opinion
D) it is difficult to move them away from a weak opinion
B - ANS 9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas
B - ANS 9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas
D - ANS 10. Which of the following is NOT one of the types of "evidence" that will persuade?
A) facts
C) personalizing
B) emotions
D) activity
A - ANS 11. Public opinion is both an elusive and fragile commodity. A) True
B) False
3 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
