PUR 3000 EXAM 1 (CH.1-4) EXAM
QUESTIONS AND ANSWERS GRADED A+
2025/2026
What is Public Relations? - ANS -developing good will between the public and company
- Interpreter of what the management wants the public to know and what the public wants
management to know
- it is made up of three things 1) communication 2) relationship 3) managing
What 3 things is public relations made up of? - ANS 1) Communication 2) Relationship
3)Managing
We have trouble defining public relations because? - ANS it is only 100 years old and it is still
defining itself ; sometimes when people say public relations, we really mean one of its
functional parts
EX: PR but we really mean press agent who represents celebrities/athletes to get the public's
attention on them
Functional Parts of Public Relations (or other names for PR) - ANS 1) Press Agentry
(celebrities have them)
EX: ultimate press agent Barnum because of the lies he would tell to get people's attention
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, 2) Publicity (suppose to be true/facts): motivation to participate
3) institutional advertising: building advertising for whole industry
EX: "Got Milk?" for milk
4) Public Affairs: (information process) renamed by Government because had bad image
EX: Olivia Pope
5) Issues Management: look out into the future for issues an organization will have to deal with
(predict issues)
EX: hand gun industry because some people are dying from them (sell before this happens) OR
bush beer promote designated drivers and no drunk driving to protect themselves from being
sued over drunk driving
6)Lobbying: Political, trying to pass/defeat legislation
EX: lawyers
7) Investor Relations: PR people that take complicated financial sheets and turn it into english
for the everyday people to decide if they want to buy stock or not (translate financial standing
of industries)
8) development: fundraising
EX: FSU, people go out and give us money
Press agentry - ANS celebrities have them; ultimate press agent Barnum (Barnum and Bailey
circus) because of the lies he would tell to get people's attention
publicity - ANS true facts, motivation to participate
institutional advertising - ANS building advertising for whole industry
EX: "Got Milk?" for milk
public affairs - ANS (once known as information process) government renamed because of
bad image
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
QUESTIONS AND ANSWERS GRADED A+
2025/2026
What is Public Relations? - ANS -developing good will between the public and company
- Interpreter of what the management wants the public to know and what the public wants
management to know
- it is made up of three things 1) communication 2) relationship 3) managing
What 3 things is public relations made up of? - ANS 1) Communication 2) Relationship
3)Managing
We have trouble defining public relations because? - ANS it is only 100 years old and it is still
defining itself ; sometimes when people say public relations, we really mean one of its
functional parts
EX: PR but we really mean press agent who represents celebrities/athletes to get the public's
attention on them
Functional Parts of Public Relations (or other names for PR) - ANS 1) Press Agentry
(celebrities have them)
EX: ultimate press agent Barnum because of the lies he would tell to get people's attention
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, 2) Publicity (suppose to be true/facts): motivation to participate
3) institutional advertising: building advertising for whole industry
EX: "Got Milk?" for milk
4) Public Affairs: (information process) renamed by Government because had bad image
EX: Olivia Pope
5) Issues Management: look out into the future for issues an organization will have to deal with
(predict issues)
EX: hand gun industry because some people are dying from them (sell before this happens) OR
bush beer promote designated drivers and no drunk driving to protect themselves from being
sued over drunk driving
6)Lobbying: Political, trying to pass/defeat legislation
EX: lawyers
7) Investor Relations: PR people that take complicated financial sheets and turn it into english
for the everyday people to decide if they want to buy stock or not (translate financial standing
of industries)
8) development: fundraising
EX: FSU, people go out and give us money
Press agentry - ANS celebrities have them; ultimate press agent Barnum (Barnum and Bailey
circus) because of the lies he would tell to get people's attention
publicity - ANS true facts, motivation to participate
institutional advertising - ANS building advertising for whole industry
EX: "Got Milk?" for milk
public affairs - ANS (once known as information process) government renamed because of
bad image
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
