PUR3000 PRINCIPLES OF PR EXAM 1
KEY CONCEPTS. EXAM QUESTIONS
AND ANSWERS GRADED A+ 2025/2026
Codes of ethics: themes, purpose, who has them - ANS Professional PR Associations have
developed extensive codes of ethics
Codes of ethics usually serve as an educational tool because they are usually not enforceable.
Ultimately, ethical decision making rests with individual practitioners.
Common themes: honesty, accuracy, fairness
Persuasion: how is PR persuasion? - ANS The goal of PR is to persuade its organization's
publics to behave in ways that further the objectives of the sponsor
What are the Page Principles? - ANS Conceived of by the founders of the Arthur W. Page
society, based on his lifetime works and writings, they are:
1) Tell the truth
2) Prove it with action
3) Listen to the stakeholder
4) Manage for tomorrow
5) Realize the company's true character is expressed by its people.
6) Conduct public relations as if the whole company depends on it.
7) Remain calm, patient and good humored
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Sam Adams' 6 PR Techniques - ANS 1) Organizing to implement action
2) The use of symbols to evoke emotion
3) The use of memorable slogans
4) Staged events to catch public attention
5) Telling your side of a story first
6) Sustained saturation campaigns
What it means that PR is driven by ethics - ANS Transparency, objectivity and advocacy are all
essential elements in how effective public relations should be practiced
P.T. Barnum - ANS A nineteenth-century American showman known for his circus, "The
Greatest Show on Earth." His sideshows were particularly notable, even though many of the
"freaks" he advertised were hoaxes." After Barnum's death, his circus was absorbed into the
Ringling Brothers and Barnum & Bailey Circus. He used a press agentry model of PR
Ivy Ledbetter Lee - ANS -Credited by many as the "father of public relations"
-Among the first to realize that performance determines the publicity a client gets
Edward Bernays - ANS Introduced the term "public relations counsel" in Crystallizing Public
Opinion, the first book on public relations
Conceptualized public relations as "engineering public consent"
Arthur W. Page - ANS -Pioneered corporate public relations with AT&T
-Among the first to utilize public opinion polling
-Founded the Arthur W. Page Society
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
KEY CONCEPTS. EXAM QUESTIONS
AND ANSWERS GRADED A+ 2025/2026
Codes of ethics: themes, purpose, who has them - ANS Professional PR Associations have
developed extensive codes of ethics
Codes of ethics usually serve as an educational tool because they are usually not enforceable.
Ultimately, ethical decision making rests with individual practitioners.
Common themes: honesty, accuracy, fairness
Persuasion: how is PR persuasion? - ANS The goal of PR is to persuade its organization's
publics to behave in ways that further the objectives of the sponsor
What are the Page Principles? - ANS Conceived of by the founders of the Arthur W. Page
society, based on his lifetime works and writings, they are:
1) Tell the truth
2) Prove it with action
3) Listen to the stakeholder
4) Manage for tomorrow
5) Realize the company's true character is expressed by its people.
6) Conduct public relations as if the whole company depends on it.
7) Remain calm, patient and good humored
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Sam Adams' 6 PR Techniques - ANS 1) Organizing to implement action
2) The use of symbols to evoke emotion
3) The use of memorable slogans
4) Staged events to catch public attention
5) Telling your side of a story first
6) Sustained saturation campaigns
What it means that PR is driven by ethics - ANS Transparency, objectivity and advocacy are all
essential elements in how effective public relations should be practiced
P.T. Barnum - ANS A nineteenth-century American showman known for his circus, "The
Greatest Show on Earth." His sideshows were particularly notable, even though many of the
"freaks" he advertised were hoaxes." After Barnum's death, his circus was absorbed into the
Ringling Brothers and Barnum & Bailey Circus. He used a press agentry model of PR
Ivy Ledbetter Lee - ANS -Credited by many as the "father of public relations"
-Among the first to realize that performance determines the publicity a client gets
Edward Bernays - ANS Introduced the term "public relations counsel" in Crystallizing Public
Opinion, the first book on public relations
Conceptualized public relations as "engineering public consent"
Arthur W. Page - ANS -Pioneered corporate public relations with AT&T
-Among the first to utilize public opinion polling
-Founded the Arthur W. Page Society
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
