PUR3000 UF EXAM 1 QUESTIONS AND
ANSWERS GRADED A+ 2025/2026
General public relations data - ANS Organizations spend around $141 billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations - ANS any activity designed to create a favorable image of a business, its
products, or its policies
Components/functions of public relations - ANS Community relations
• Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
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,• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
Words that would have to be included in any almost anyone's definition of public relations -
ANS Management function - deliberate and planned,
persuasive and advocacy
• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
What are public relations contributions to the bottom line? - ANS Develops goodwill between
an organisation and its various publics using mass communication
Public relations as a process (RACE). - ANS The public relations process can be described with
the RACE acronym: Research, Action, Communication, and Evaluation. The process is a constant
cycle; feedback and program adjustment are integral components of the overall process.
Other terms for public relations, both positive and those less flattering. - ANS corporate
relations, investor relations, public affairs, mktg comm, global comm, public and community
relations, external affairs (91
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Essential abilities and qualities of public relations professionals. - ANS writing, research,
planning, problem-solving, business competence
Basic field of public relations information such as levels, basic salary information, what
influences salaries. - ANS It all depends on region, title, type of organization, job
classification, technical or managerial. National average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among public relations, advertising, marketing, journalism, and
integrated
marketing communications (IMC) - ANS All deal with the public image of a company or
organization, but Major difference among these fields is in scope, objectives, audiences and
channels
Four models of public relations. - ANS press agentry, public info, two-way asymmetric, two-
way symmetric
American movements and their affect on/how they affected the field of public relations. -
ANS promotion of western fronteir and railroads using press agentry
Major events organized by historical figures (Ivy Lee & Edward Bernays). - ANS Used publicity
and promotion to populate the
western frontier and build railroads
3 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
ANSWERS GRADED A+ 2025/2026
General public relations data - ANS Organizations spend around $141 billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations - ANS any activity designed to create a favorable image of a business, its
products, or its policies
Components/functions of public relations - ANS Community relations
• Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
,• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
Words that would have to be included in any almost anyone's definition of public relations -
ANS Management function - deliberate and planned,
persuasive and advocacy
• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
What are public relations contributions to the bottom line? - ANS Develops goodwill between
an organisation and its various publics using mass communication
Public relations as a process (RACE). - ANS The public relations process can be described with
the RACE acronym: Research, Action, Communication, and Evaluation. The process is a constant
cycle; feedback and program adjustment are integral components of the overall process.
Other terms for public relations, both positive and those less flattering. - ANS corporate
relations, investor relations, public affairs, mktg comm, global comm, public and community
relations, external affairs (91
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Essential abilities and qualities of public relations professionals. - ANS writing, research,
planning, problem-solving, business competence
Basic field of public relations information such as levels, basic salary information, what
influences salaries. - ANS It all depends on region, title, type of organization, job
classification, technical or managerial. National average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among public relations, advertising, marketing, journalism, and
integrated
marketing communications (IMC) - ANS All deal with the public image of a company or
organization, but Major difference among these fields is in scope, objectives, audiences and
channels
Four models of public relations. - ANS press agentry, public info, two-way asymmetric, two-
way symmetric
American movements and their affect on/how they affected the field of public relations. -
ANS promotion of western fronteir and railroads using press agentry
Major events organized by historical figures (Ivy Lee & Edward Bernays). - ANS Used publicity
and promotion to populate the
western frontier and build railroads
3 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
