PUR3000 EXAM 1 QUESTIONS AND
ANSWERS GRADED A+ 2025/2026
Publics - ANS groups of people with shared interests; have an effect on the organization, are
affected by the organization, or both
general public - ANS a nonspecific term referring to everyone in the world, making the
concept rather meaningless in strategic communication and relationship building
organization - ANS a group of people organized in pursuit of a mission
nongovernmental organization - ANS A group of people organized at the local, national or
international level, often serving humanitarian functions and encouraging political participation
public relations - ANS the management of communication between an organization and its
publics
crowdsource - ANS to obtain information or input into a particular task or project by enlisting
the services of a number of people, either paid or unpaid, typically via the Internet.
spin - ANS disingenuous strategic communication involving skewed interpretation or
presentation of information
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, social media influencer - ANS social media user who has earned credibility with specific
publics and who can be instrumental in strategic communication programs because of their
reach and engagement
authenticity - ANS the degree to which one communicates reliably, accurately and true to his
or her own character and the character of the organization that he or she represents
transparency - ANS deliberate attempt to make available all legally reasonable information
for the purpose of enhancing the reasoning ability of publics
Arthur Page - ANS - longtime VP of AT&T
- one of the first PR people to reach that level of management in an organization of that
magnitude
- early proponent of authenticity and transparency
listening - ANS deliberately paying attention to and processing what others are
communicating
two-way communication - ANS when both parties send and receive info in an exchange, as
opposed to the one-way dissemination of info from an organization to its publics
feedback - ANS info returned from the environment in response to an organization's action or
communication that can be used for continuous adjustment and improvement of the
organization
proactive - ANS a management style that is anticipatory, change-oriented and self-initiated to
improve the organization's environment and its future
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
ANSWERS GRADED A+ 2025/2026
Publics - ANS groups of people with shared interests; have an effect on the organization, are
affected by the organization, or both
general public - ANS a nonspecific term referring to everyone in the world, making the
concept rather meaningless in strategic communication and relationship building
organization - ANS a group of people organized in pursuit of a mission
nongovernmental organization - ANS A group of people organized at the local, national or
international level, often serving humanitarian functions and encouraging political participation
public relations - ANS the management of communication between an organization and its
publics
crowdsource - ANS to obtain information or input into a particular task or project by enlisting
the services of a number of people, either paid or unpaid, typically via the Internet.
spin - ANS disingenuous strategic communication involving skewed interpretation or
presentation of information
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, social media influencer - ANS social media user who has earned credibility with specific
publics and who can be instrumental in strategic communication programs because of their
reach and engagement
authenticity - ANS the degree to which one communicates reliably, accurately and true to his
or her own character and the character of the organization that he or she represents
transparency - ANS deliberate attempt to make available all legally reasonable information
for the purpose of enhancing the reasoning ability of publics
Arthur Page - ANS - longtime VP of AT&T
- one of the first PR people to reach that level of management in an organization of that
magnitude
- early proponent of authenticity and transparency
listening - ANS deliberately paying attention to and processing what others are
communicating
two-way communication - ANS when both parties send and receive info in an exchange, as
opposed to the one-way dissemination of info from an organization to its publics
feedback - ANS info returned from the environment in response to an organization's action or
communication that can be used for continuous adjustment and improvement of the
organization
proactive - ANS a management style that is anticipatory, change-oriented and self-initiated to
improve the organization's environment and its future
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
