PUR3000 EXAM 1 QUESTIONS AND
ANSWERS GRADED A+ 2025/2026
Accredited Business Communicator (ABC) - ANS credential awarded by IABC to recognize
communicators who have reached a globally accepted standard of knowledge and proficiency in
their chosen field
Accredited in Public Relations (APR) - ANS Credential awarded by PRSA and other UAB
affiliates to those who have demonstrated competency in the knowledge, skills and abilities
required to practice public relations effectively
authenticity - ANS the degree to which one communicates reliably, accurately and true to his
or her own character and the character of the organization that he or she represents
conversational voice - ANS an authentic, engaging and natural style of communication that
publics perceive to be personable
crowdsource - ANS obtain (information or input into a particular task or project) by enlisting
the services of a number of people, either paid or unpaid, typically via the Internet.
Deontological Ethics - ANS system of decision-making that focuses on the moral principles of
duty and rules
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
,Distributed public relations - ANS intentional practice of sharing public relations
responsibilities among a broad cross section of an organization's members or employees,
particularly in an online context
dominant coalition - ANS group of people with the greatest influence in determining how an
organization operates and pursues its mission
Ethics - ANS moral principles that govern a person's or group's behavior
Feedback - ANS information returned from the environment in response to an organizations
action or communication that can be used for continuous adjustment and improvement of the
orginization
Flaming - ANS hostile communication among internet users
General Public - ANS a nonspecific term referring to everyone in the world, making the
concept rather meaningless in strategic communication and relationship building
integrated communication - ANS communicating with publics consistently across
organizational functions including public relations, advertising, marketing, and customer service
Listening - ANS deliberately paying attention to and processing what others are
communicating. In public relations and organizational communication, this means processing
feedback
Management function - ANS part of an organization involved in its overall leadership and
decision-making, guiding how the organization operates in its environment, rather than merely
following the instructions of others
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Nongovernmental Organization - ANS a group of people organized at the local, national, or
international level, often serving humanitarian functions and encouraging political participation.
Many NGOs work closely with the United Nations
Orginization - ANS a group of people organized in pursuit of a mission, including businesses,
nonprofits, NGOs, clubs churches unions schools teams and gov agencies
Proactive - ANS a management style that is anticipatory, change-oriented and self-initiated to
improve the organization's environment and its future
Public Relations - ANS management of communication between an organization and its
publics or the strategic communication process that builds mutually beneficial relationships
between organizations and their publics
Social Media Influencer - ANS earned credibility with specific publics and who can be
instrumental in strategic communication programs bc of his or her reach and engagement
general public - ANS a nonspecific term referring to everyone in the world, making the
concept rather meaningless in strategic communication and relationship building
Transparency - ANS deliberate attempt to make available all legally reasonable information
for the purpose of enhancing the reasoning ability of publics
reactive - ANS a management style that mainly responds to problems as they arise rather
than anticipating them and averting them
spin - ANS disingenuous strategic communication involving skewed interpretation or
presentation of information
3 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
ANSWERS GRADED A+ 2025/2026
Accredited Business Communicator (ABC) - ANS credential awarded by IABC to recognize
communicators who have reached a globally accepted standard of knowledge and proficiency in
their chosen field
Accredited in Public Relations (APR) - ANS Credential awarded by PRSA and other UAB
affiliates to those who have demonstrated competency in the knowledge, skills and abilities
required to practice public relations effectively
authenticity - ANS the degree to which one communicates reliably, accurately and true to his
or her own character and the character of the organization that he or she represents
conversational voice - ANS an authentic, engaging and natural style of communication that
publics perceive to be personable
crowdsource - ANS obtain (information or input into a particular task or project) by enlisting
the services of a number of people, either paid or unpaid, typically via the Internet.
Deontological Ethics - ANS system of decision-making that focuses on the moral principles of
duty and rules
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
,Distributed public relations - ANS intentional practice of sharing public relations
responsibilities among a broad cross section of an organization's members or employees,
particularly in an online context
dominant coalition - ANS group of people with the greatest influence in determining how an
organization operates and pursues its mission
Ethics - ANS moral principles that govern a person's or group's behavior
Feedback - ANS information returned from the environment in response to an organizations
action or communication that can be used for continuous adjustment and improvement of the
orginization
Flaming - ANS hostile communication among internet users
General Public - ANS a nonspecific term referring to everyone in the world, making the
concept rather meaningless in strategic communication and relationship building
integrated communication - ANS communicating with publics consistently across
organizational functions including public relations, advertising, marketing, and customer service
Listening - ANS deliberately paying attention to and processing what others are
communicating. In public relations and organizational communication, this means processing
feedback
Management function - ANS part of an organization involved in its overall leadership and
decision-making, guiding how the organization operates in its environment, rather than merely
following the instructions of others
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Nongovernmental Organization - ANS a group of people organized at the local, national, or
international level, often serving humanitarian functions and encouraging political participation.
Many NGOs work closely with the United Nations
Orginization - ANS a group of people organized in pursuit of a mission, including businesses,
nonprofits, NGOs, clubs churches unions schools teams and gov agencies
Proactive - ANS a management style that is anticipatory, change-oriented and self-initiated to
improve the organization's environment and its future
Public Relations - ANS management of communication between an organization and its
publics or the strategic communication process that builds mutually beneficial relationships
between organizations and their publics
Social Media Influencer - ANS earned credibility with specific publics and who can be
instrumental in strategic communication programs bc of his or her reach and engagement
general public - ANS a nonspecific term referring to everyone in the world, making the
concept rather meaningless in strategic communication and relationship building
Transparency - ANS deliberate attempt to make available all legally reasonable information
for the purpose of enhancing the reasoning ability of publics
reactive - ANS a management style that mainly responds to problems as they arise rather
than anticipating them and averting them
spin - ANS disingenuous strategic communication involving skewed interpretation or
presentation of information
3 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
