Test Bank for International Marketing

Test Bank for International Marketing 1. Which statement is true about the reliability of secondary data while conducting market research? - ANSWER Official statistics are sometimes too optimistic, reflecting national pride rather than practical reality. 2. Next to the United States, which country has the best quantity and quality of marketing-related data available? - ANSWER Japan 3. Maureen leads the international marketing department of Mayfone, a smartphone manufacturer. Mayfone has recently decided to expand its presence in Ecuador. As part of the marketing research effort, Maureen has decided to use data on competitors provided by independent market research agencies located in Ecuador. In the context of assimilating secondary data, which of the following problems is Maureen most likely to face? - ANSWER comparability of data 4. A limit placed on the quantities of a product that can be imported - ANSWER Quota 5. A quota on trade imposed from the exporting country's side, instead of the importer's; usually imposed at the request of the importing country's government. - ANSWER Voluntary Export Restraint (VER) 6. complete ban on the import or export of certain products - ANSWER Embargoes 7. "Countless reasons to maintain government restrictions on trade are espoused by protec-tionists, but essentially all arguments can be classified as follows: (1) protection of an infant industry, (2) protection of the home market, (3) need to keep money at home, (4) encouragement of capital accumulation, (5) maintenance of the standard of living and real wages,(6) conservation of natural resources, (7) industrialization of a low-wage nation, (8) maintenance of employment and reduction of unemployment,5 (9) national defense, (10) enhancement of business size, and (11) retaliation and bargaining." - ANSWER Protection logic and Illogic 8. A country's Physical characteristics(land, climate, infrastructure) 9. Its' People(population size, growth rate, demographic, economic stages, living conditions, trends etc.)= The way people live in each country/region - ANSWER Geography 10.International marketers need valuable tools to help generate empathy for another culture. - ANSWER Culture: Pervasive 11.The performance of business activities designed to plan, price, promote and direct the flow of firm's goods and service to consumers and users in more than one nation for a profit. - ANSWER International Marketing - ANSWER The international market task 12.A global internet users - ANSWER 4 consumer segments practice of shielding one or more industries within a country's economy from foreign competition through the use of tariffs or quotas - ANSWER Protectionism 14.A tax on imported goods - ANSWER Tariff ess customs and expectations that must be met and conformed to or avoided if relationships are to be successful - ANSWER Cultural Imperatives of behavior or customs that cultural aliens may wish to conform to or participate in but that are not required - ANSWER Cultural Electives ms or behavior patterns reserved exclusively for the locals and from which the foreigner is barred and must not participate - ANSWER Cultural Exclusives adjust and adapt a marketing program to foreign markets, marketers must be able to interpret effectively the influence and impact of each of the uncontrollable environmental elements on the marketing plan for each foreign market in which they hope to do business - ANSWER enviornemental adaptation needed 19.The SRC is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism—that is, the notion that people in one's own company, culture, or country know best how to do things. - ANSWER self-reference criterion 20.Tolerance of cultural differences - allow others to be different and equal. Knowledge of cultures, history, world market potential, global economic, social, and political trends - ANSWER Devloping a global awareness 21.Consist of consumer groups living in many different countries and regions of the world who share similar needs or seek similar features and benefits from products and services. - ANSWER Global Consumers A global middle-income group A global youth market A global elite segment 22."Most traditional definitions of culture center around the notion that culture is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people,12 then transmitted from generation to generation." - ANSWER Origins of Culture 23.What question should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena? - ANSWER Who collected the data? 24.In the international arena, the greatest problem in sampling stems from the - ANSWER lack of adequate demographic data from which meaningful samples can be drawn. 25.Cho is having difficulty with her company's advertising in Japan. As a representative of Cherry Motors, she intends to use American campaigns in the Japanese market. She is surprised to learn that the slogan "Body by Bass" (the company that makes external structures for Cherry Motors) loosely translated in Japanese means "Corpse by Bass." Which of the following problems did Cho experience with her company's advertising in this scenario? - ANSWER improper colloquialisms or slang