D311 FINAL EXAM QUESTIONS AND
ANSWERS GRADED A+ 2025/2026
The following are common marketing orientations around the world EXCEPT:
A) Strategic marketing orientation
B) Policy marketing orientation
C) Sales orientation
D) Customer orientation - ANS B
Which of the following describes a company that follows a social marketing orientation?
A) It considers political and safety dimensions of its products.
B) It is a not-for-profit entity based in a developed country.
C) It is a government-owned entity from an emerging economy.
D) It generates sales to niche markets using social networking sites. - ANS A
Toyota initially failed to sell pickup trucks in the United States until it redesigned the interior to
accommodate drivers who wore cowboy hats. This demonstrates which of the following reasons
for product alterations?
A) Cultural considerations
B) Legal considerations
C) Infrastructure considerations
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, D) Environmental considerations - ANS A
All of the following are legal considerations to alter products to a foreign market EXCEPT:
A) Labeling requirements
B) Exchange rates
C) Environmental protection regulations
D) Technical standards - ANS B
A company wants to make sure that it will earn a specific amount of money on a new product.
This approach best demonstrates which of the following pricing strategies?
A) A coordination strategy
B) A penetration strategy
C) A skimming strategy
D) A cost-plus strategy - ANS D
Which of the following is the selling and handling of goods through unofficial distributors?
A) The gray market
B) The skimming strategy
C) The open market
D) The penetration strategy - ANS A
From a consumer standpoint, a brand conveys a perception of whether firms will deliver what
they promise. However, the importance is more crucial in countries with strong cultural
characteristics of __________.
A) power distance
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
ANSWERS GRADED A+ 2025/2026
The following are common marketing orientations around the world EXCEPT:
A) Strategic marketing orientation
B) Policy marketing orientation
C) Sales orientation
D) Customer orientation - ANS B
Which of the following describes a company that follows a social marketing orientation?
A) It considers political and safety dimensions of its products.
B) It is a not-for-profit entity based in a developed country.
C) It is a government-owned entity from an emerging economy.
D) It generates sales to niche markets using social networking sites. - ANS A
Toyota initially failed to sell pickup trucks in the United States until it redesigned the interior to
accommodate drivers who wore cowboy hats. This demonstrates which of the following reasons
for product alterations?
A) Cultural considerations
B) Legal considerations
C) Infrastructure considerations
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, D) Environmental considerations - ANS A
All of the following are legal considerations to alter products to a foreign market EXCEPT:
A) Labeling requirements
B) Exchange rates
C) Environmental protection regulations
D) Technical standards - ANS B
A company wants to make sure that it will earn a specific amount of money on a new product.
This approach best demonstrates which of the following pricing strategies?
A) A coordination strategy
B) A penetration strategy
C) A skimming strategy
D) A cost-plus strategy - ANS D
Which of the following is the selling and handling of goods through unofficial distributors?
A) The gray market
B) The skimming strategy
C) The open market
D) The penetration strategy - ANS A
From a consumer standpoint, a brand conveys a perception of whether firms will deliver what
they promise. However, the importance is more crucial in countries with strong cultural
characteristics of __________.
A) power distance
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
