. Final Grade - RECEIPT: 79D20D033E:
@ MULTIPLE CHOICE @Gl
Which of the following is the best explanation of how a joint venture differs from a strategic alliance?
@ The two terms are interchangeable and both describe collaboration between two or more organisations.
A joint venture is where two organisations act as venture capitalists to fund the development of a third organisation, whereas an alliance involves contributing expertise rather than
@ Correct: A joint venture is when two or more organisations set up a new enterprise, whereas a strategic alliance is a collaboration (often temporary) to achieve a shared goal.
@ Ajoint venture is where two companies own equal shares in a third, whereas a strategic alliance is where one of them is a junior partner, owning less than an equal share.
@ MULTIPLE CHOICE
Which of the following is an advantage of licensing?
@ Combining complementary resources and know-how
@ Correct: Limits economic and financial exposure
@ Exploitation of economies of scale
@ mutieLe cHoice (CEEED
Which market entry mode has an advantage of sharing investment risk with a partner but a disadvantage that there is a loss of competitive advantage through imitation?
@ Exporting
@ Correct: Joint ventures
@ Licensing
@ Foreign direct investment
@ MULTIPLE CHOICE
What term is used for a contractual alliance that allows partners to use intellectual property such as patents or brands in return for a fee?
@ Correct: Licensing
,@ muitieLe choice (CEEED
In which of the following situations might diversification prove an appropriate strategy?
@ When the market is experiencing high growth and an influx of new entrants
When the product development of rivals is better than your own
@ When market share is being lost to other firms in the sector
@ Correct: When the market is mature or existing products are at the end of their life cycles
@ mutieLe cHoice (CEEED
Another way of describing a strategy of unrelated diversification is:
@ a transnational strategy
@ Correct: a conglomerate strategy
@ a differentiated strategy
, @ muitieLe choice (CEEED
What term is used for the process by which innovations spread among users?
@ Correct: Diffusion
Tripping
@ Tipping
@ Entrepreneurship
MULTIPLE CHOICE
Which of the following is not a disadvantage of external methods of development such as mergers, acquisitions and strategic alliances?
@ Correct: New skills and competences can be obtained quickly.
There is a potential conflict of objectives between partner organisations.
@ Cultural differences can lead to conflict over methods of working.
@ muiTipLe cHoice (EXED
What key change occurs once a dominant design has been developed in a particular sector?
@ Correct: Process innovation becomes more important than product innovation.
Large incumbent firms are replaced by smaller companies.
@ Process and product innovation become equally important.
@ Innovation ceases.
muiTipLe cHoice (EREED
Which of the following is not a strategy for competing in hypercompetitive markets?
@ Achieving advantage as a first mover
@ Correct: Relying on tried and trusted methods of securing competitive advantage
@ Imitating competitors’ products/market moves