MGT 6311 COMPREHENSIVE EXAM SCRIPT
2026 QUESTIONS WITH SOLUTIONS GRADED
A+
◉ digital marketing. Answer: utilizing the internet and other digital
channels to drive demand for products and services
◉ strategy. Answer: A set of ideas that outline how a product line or
brand will achieve its objectives
◉ tactic. Answer: A specific action or method that contributes to
achieving a goal
◉ company, collaborators, competitors, customers, context. Answer:
5Cs
◉ customers. Answer: potential buyers with wants and needs that the
company aims to fulfill with its offerings
◉ company. Answer: the organization or business unit providing certain
goods and services, often referred to as the offering
, ◉ competitors. Answer: organizations that offer products and services
that aim to fulfill the same wants and needs, and the same customers as
the company's offering
◉ collaborators. Answer: external business entities that work with the
company to create value for customers; examples include Raw Materials
Suppliers, Distributors, Marketing agencies, and 3rd Party Retailers.
◉ context. Answer: the environment in which the company operates,
and its associated elements such as regulations or laws, economic
conditions, cultural norms, and technological factors
◉ political, economic, social, technological, environmental, legal.
Answer: PESTEL stands for
◉ price, product, place, promotion, people. Answer: The Five P's
◉ status quo, change, exploring, committing, justifying, selection.
Answer: Buyer Journey:
Loosening of the _____________________________
Committing to ____________________
______________________ possible solutions
____________________ to a solution
______________________ the decision
2026 QUESTIONS WITH SOLUTIONS GRADED
A+
◉ digital marketing. Answer: utilizing the internet and other digital
channels to drive demand for products and services
◉ strategy. Answer: A set of ideas that outline how a product line or
brand will achieve its objectives
◉ tactic. Answer: A specific action or method that contributes to
achieving a goal
◉ company, collaborators, competitors, customers, context. Answer:
5Cs
◉ customers. Answer: potential buyers with wants and needs that the
company aims to fulfill with its offerings
◉ company. Answer: the organization or business unit providing certain
goods and services, often referred to as the offering
, ◉ competitors. Answer: organizations that offer products and services
that aim to fulfill the same wants and needs, and the same customers as
the company's offering
◉ collaborators. Answer: external business entities that work with the
company to create value for customers; examples include Raw Materials
Suppliers, Distributors, Marketing agencies, and 3rd Party Retailers.
◉ context. Answer: the environment in which the company operates,
and its associated elements such as regulations or laws, economic
conditions, cultural norms, and technological factors
◉ political, economic, social, technological, environmental, legal.
Answer: PESTEL stands for
◉ price, product, place, promotion, people. Answer: The Five P's
◉ status quo, change, exploring, committing, justifying, selection.
Answer: Buyer Journey:
Loosening of the _____________________________
Committing to ____________________
______________________ possible solutions
____________________ to a solution
______________________ the decision
