Page | 1
CMJN 2100 FINAL AUBURN 2026
LATEST QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
What PR practitioners do - correct answer --Writing and editing
-Media relations, social media, production
-Research, management, strategic planning
-Counseling, advising, training
-Speaking and liaison
-Special events
Controlling publics - correct answer -direct what publics think or
do in relation to the client's needs
Responding to publics - correct answer -react to the issues,
problems, needs of publics on behalf of the client
Mutually beneficial relationships between client and its publics' -
correct answer -practitioner represents the publics' needs/wants
to the client
, Page | 2
Different types of PR campaigns - correct answer --Public
Awareness campaign
-Public info campaign
-Public educate campaign
-Reinforcement campaign
-Change campaign
PR & Event Planning - correct answer --preparation is the most
vital aspect of event planning and that it should be the daily
mantra of al event planners
Consistent event planners - correct answer --create routines
When dealing with difficult people - correct answer --first rule of
thumb is to ignore
growing use of social media means that unsuspected challenges
can arise - correct answer -Justine Sacco's tweet
, Page | 3
ways PR practitioners anticipate a crisis - correct answer --must
monitor all of the issues that face the client, and determine which
ones are likely to raise dissent
How to make a PR crisis go from bad to worse - correct answer --
minimize the importance of the vent
-fail to communicate effectively or in a timely manner
-mislead or lie to stakeholders
-shift blame
-fail to take responsibility
-perceive news media as the enemy
-no improvements made even after thanking people for patience
Myths of social media marketing - correct answer --its just a fad
-social media is for younger demographics
-there is nor return on investment
-it isn't right for certain businesses
-its new
-its too time consuming
-its free
CMJN 2100 FINAL AUBURN 2026
LATEST QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
What PR practitioners do - correct answer --Writing and editing
-Media relations, social media, production
-Research, management, strategic planning
-Counseling, advising, training
-Speaking and liaison
-Special events
Controlling publics - correct answer -direct what publics think or
do in relation to the client's needs
Responding to publics - correct answer -react to the issues,
problems, needs of publics on behalf of the client
Mutually beneficial relationships between client and its publics' -
correct answer -practitioner represents the publics' needs/wants
to the client
, Page | 2
Different types of PR campaigns - correct answer --Public
Awareness campaign
-Public info campaign
-Public educate campaign
-Reinforcement campaign
-Change campaign
PR & Event Planning - correct answer --preparation is the most
vital aspect of event planning and that it should be the daily
mantra of al event planners
Consistent event planners - correct answer --create routines
When dealing with difficult people - correct answer --first rule of
thumb is to ignore
growing use of social media means that unsuspected challenges
can arise - correct answer -Justine Sacco's tweet
, Page | 3
ways PR practitioners anticipate a crisis - correct answer --must
monitor all of the issues that face the client, and determine which
ones are likely to raise dissent
How to make a PR crisis go from bad to worse - correct answer --
minimize the importance of the vent
-fail to communicate effectively or in a timely manner
-mislead or lie to stakeholders
-shift blame
-fail to take responsibility
-perceive news media as the enemy
-no improvements made even after thanking people for patience
Myths of social media marketing - correct answer --its just a fad
-social media is for younger demographics
-there is nor return on investment
-it isn't right for certain businesses
-its new
-its too time consuming
-its free
