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CMJN 2100 FINAL- JOHNSON 2026
LATEST QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
Journalists try to... - correct answer -reach the largest possible
audience with their messages whereas PR practitioners segment
audiences to reach a more specific target audience/publics with
their message
Preparation is key to.. - correct answer -to many things; daily
mantra of the event planner; event planners know when to push
and when to let certain things go
Major strength of humor - correct answer -the power it has to be
persuasive
Consistent event planners... - correct answer -create routine
Staying calm in high stakes situations... - correct answer -shows
that you assertive
, Page | 2
When dealing with difficult people... - correct answer -the first rule
of thumb is to ignore
Most formal channels of how information should flow within an
organization - correct answer -hierarchy/ chains of command
A pr practitioners job involves - correct answer -restricting
informal channels of communication occurring in a public way
When an email is sent on behalf of the organization... - correct
answer -language that reflects the organization's key policies and
values is critical to include
Growing use of social media - correct answer -often creates a PR
crisis at any moment in time
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Anticipating a crisis - correct answer -The practitioner must
monitor all of the issues that face the client, and determine which
ones are likely to raise dissent
Imagine the worst: what is the worst crisis the client/organization
could face?
Plan materials needed to respond to the crisis:
Detailed descriptions
Current policy statement
List of personnel involved (both crisis team and affected people)
Crisis management - correct answer -How to make the situation
worse
Minimize the importance of the event (failure to perceive it as a
true crisis)
Fail to communicate effectively or in a timely manner
Mislead or lie to stakeholders
Shift blame
Fail to take responsibility
Perceive news media as "the enemy"
Continue to thank people for their patience but people can't see
improvements (Ex: Subway renovations in New York)
, Page | 4
Myths of social media marketing - correct answer -It's just a fad
(FB, Twitter and linkedin are the top 3 platforms for markets,
sometimes appearing in a different order -2015 study)
It should not be part of a company's business strategy
Social media is for younger demographics
There is no return on investment
It isn't right for certain businesses
It's new (the tech is new "er", the principle behind it is not)
It's too time consuming
It's free
Determine strategies - correct answer -Social media should not
be an isolated part of the strategy but should fit with the overall
goals
What was learned from the listening stage (helps narrow your
target audience)
Which social media platforms are most viable
Best Practices (don't reinvent the wheel)
Defining the target audience for social media - correct answer -
Demographics (age, gender, race, socioeconomic status,
education level)
Lifestyles (middle to upper class targets)
CMJN 2100 FINAL- JOHNSON 2026
LATEST QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
Journalists try to... - correct answer -reach the largest possible
audience with their messages whereas PR practitioners segment
audiences to reach a more specific target audience/publics with
their message
Preparation is key to.. - correct answer -to many things; daily
mantra of the event planner; event planners know when to push
and when to let certain things go
Major strength of humor - correct answer -the power it has to be
persuasive
Consistent event planners... - correct answer -create routine
Staying calm in high stakes situations... - correct answer -shows
that you assertive
, Page | 2
When dealing with difficult people... - correct answer -the first rule
of thumb is to ignore
Most formal channels of how information should flow within an
organization - correct answer -hierarchy/ chains of command
A pr practitioners job involves - correct answer -restricting
informal channels of communication occurring in a public way
When an email is sent on behalf of the organization... - correct
answer -language that reflects the organization's key policies and
values is critical to include
Growing use of social media - correct answer -often creates a PR
crisis at any moment in time
, Page | 3
Anticipating a crisis - correct answer -The practitioner must
monitor all of the issues that face the client, and determine which
ones are likely to raise dissent
Imagine the worst: what is the worst crisis the client/organization
could face?
Plan materials needed to respond to the crisis:
Detailed descriptions
Current policy statement
List of personnel involved (both crisis team and affected people)
Crisis management - correct answer -How to make the situation
worse
Minimize the importance of the event (failure to perceive it as a
true crisis)
Fail to communicate effectively or in a timely manner
Mislead or lie to stakeholders
Shift blame
Fail to take responsibility
Perceive news media as "the enemy"
Continue to thank people for their patience but people can't see
improvements (Ex: Subway renovations in New York)
, Page | 4
Myths of social media marketing - correct answer -It's just a fad
(FB, Twitter and linkedin are the top 3 platforms for markets,
sometimes appearing in a different order -2015 study)
It should not be part of a company's business strategy
Social media is for younger demographics
There is no return on investment
It isn't right for certain businesses
It's new (the tech is new "er", the principle behind it is not)
It's too time consuming
It's free
Determine strategies - correct answer -Social media should not
be an isolated part of the strategy but should fit with the overall
goals
What was learned from the listening stage (helps narrow your
target audience)
Which social media platforms are most viable
Best Practices (don't reinvent the wheel)
Defining the target audience for social media - correct answer -
Demographics (age, gender, race, socioeconomic status,
education level)
Lifestyles (middle to upper class targets)
