Chapter 6 (Dave Ramsey) Test Questions and Answers Rated A
the promotion of a product or service by Companies that are not sophisticated and
identifying it with distinct characteristics (usually _______________ in their marketing or do not
associated with public perception, quality or have marketing budget generally do not stay
effectiveness) - ANSWER -*branding* _______. - ANSWER -aggressive, open
refers to the public's ability to recall and Competition is ________ for the consumer dollar.
recognize a brand by its logo, jingle, packaging, - ANSWER -fierce
etc. - ANSWER -*brand
recognition/awareness*
When you're aware of the four common
marketing tactics, you are ________ as
feeling regret or concern after making a large consumers. - ANSWER -wiser
purchase - ANSWER -*buyer's remorse*
One of the technique is _____________ selling.
Latin term for "buyer beware" - ANSWER - People who know how to sell spend thousands of
*caveat emptor* dollars and hours sitting in a classroom learning
how to talk to you - to serve you, to ________
you in your decision to buy their stuff. -
to buy an item with credit; paying over time - ANSWER -personal, assist
ANSWER -*financing*
The second technique is ____________. They
the process of communicating the value of a use money and easy payments as a marketing
product or service to customers - tool. They don't want you to think about how
ANSWER -*marketing* much something actually costs, rather how much
_______ and how much per month. -
ANSWER -financing, down
refers to the financial opportunity that is given up
because you choose to do something else with
your money - ANSWER -*opportunity cost* Other media like TV, radio and internet use
______________ to sell products. -
ANSWER -repetition
an amount of money you spend, usually $300,
that causes some pain to part with -
ANSWER -*significant purchase* When it comes to marketing they also use
product ________________. - ANSWER -
positioning
A good salesman has a __________, knows how
to ______, and is profession-all of which can
make the whole process pretty _____. - *Brand Recognition:* When marketing causes
ANSWER -servant's heart, sell, fun you to position a product in your mind to be
associated with a certain ________. -
ANSWER -value
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the promotion of a product or service by Companies that are not sophisticated and
identifying it with distinct characteristics (usually _______________ in their marketing or do not
associated with public perception, quality or have marketing budget generally do not stay
effectiveness) - ANSWER -*branding* _______. - ANSWER -aggressive, open
refers to the public's ability to recall and Competition is ________ for the consumer dollar.
recognize a brand by its logo, jingle, packaging, - ANSWER -fierce
etc. - ANSWER -*brand
recognition/awareness*
When you're aware of the four common
marketing tactics, you are ________ as
feeling regret or concern after making a large consumers. - ANSWER -wiser
purchase - ANSWER -*buyer's remorse*
One of the technique is _____________ selling.
Latin term for "buyer beware" - ANSWER - People who know how to sell spend thousands of
*caveat emptor* dollars and hours sitting in a classroom learning
how to talk to you - to serve you, to ________
you in your decision to buy their stuff. -
to buy an item with credit; paying over time - ANSWER -personal, assist
ANSWER -*financing*
The second technique is ____________. They
the process of communicating the value of a use money and easy payments as a marketing
product or service to customers - tool. They don't want you to think about how
ANSWER -*marketing* much something actually costs, rather how much
_______ and how much per month. -
ANSWER -financing, down
refers to the financial opportunity that is given up
because you choose to do something else with
your money - ANSWER -*opportunity cost* Other media like TV, radio and internet use
______________ to sell products. -
ANSWER -repetition
an amount of money you spend, usually $300,
that causes some pain to part with -
ANSWER -*significant purchase* When it comes to marketing they also use
product ________________. - ANSWER -
positioning
A good salesman has a __________, knows how
to ______, and is profession-all of which can
make the whole process pretty _____. - *Brand Recognition:* When marketing causes
ANSWER -servant's heart, sell, fun you to position a product in your mind to be
associated with a certain ________. -
ANSWER -value
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