PUR 3000 EXAM 1 QUESTIONS & ANSWERS 2025
dominant coalition - CORRECT ANSWERS-group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics - CORRECT ANSWERS-moral principles that govern a person's or group's behavior
Feedback - CORRECT ANSWERS-information returned from the environment in response to
an organizations action or communication that can be used for continuous adjustment and improvement
of the orginization
Flaming - CORRECT ANSWERS-hostile communication among internet users
General Public - CORRECT ANSWERS-a nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and relationship building
integrated communication - CORRECT ANSWERS-communicating with publics consistently
across organizational functions including public relations, advertising, marketing, and customer service
Listening - CORRECT ANSWERS-deliberately paying attention to and processing what others
are communicating. In public relations and organizational communication, this means processing
feedback
Management function - CORRECT ANSWERS-part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its environment, rather than
merely following the instructions of others
Nongovernmental Organization - CORRECT ANSWERS-a group of people organized at the
local, national, or international level, often serving humanitarian functions and encouraging political
participation. Many NGOs work closely with the United Nations
,Orginization - CORRECT ANSWERS-a group of people organized in pursuit of a mission,
including businesses, nonprofits, NGOs, clubs churches unions schools teams and gov agencies
Proactive - CORRECT ANSWERS-a management style that is anticipatory, change-oriented and
self-initiated to improve the organization's environment and its future
Public Relations - CORRECT ANSWERS-management of communication between an
organization and its publics or the strategic communication process that builds mutually beneficial
relationships between organizations and their publics
Social Media Influencer - CORRECT ANSWERS-earned credibility with specific publics and who
can be instrumental in strategic communication programs bc of his or her reach and engagement
general public - CORRECT ANSWERS-a nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and relationship building
Transparency - CORRECT ANSWERS-deliberate attempt to make available all legally
reasonable information for the purpose of enhancing the reasoning ability of publics
reactive - CORRECT ANSWERS-a management style that mainly responds to problems as they
arise rather than anticipating them and averting them
spin - CORRECT ANSWERS-disingenuous strategic communication involving skewed
interpretation or presentation of information
Publics - CORRECT ANSWERS-Groups of people with shared interests. An organizations
publics either have an effect on the organization, are affected by the organization, or both
Two-way communication - CORRECT ANSWERS-when both parties send and receive
information in an exchange, as opposed to the one-way dissemination of information from an
organization to its publics
Arthur Page's Principles - CORRECT ANSWERS-1. Tell the truth
, 2. Prove it with action
3. Listen to customer
4. Manage for tomorrow
5. Do PR as if the entire company counts on it
6. Realize an enterprises true chracter is expressed by its people
7. Remain calm and patient
Is Public relations persuasion? - CORRECT ANSWERS-Convince an audience to promote your
idea, purchase your product, support your position, or recognize your accomplishments
Why is codes of ethics an educational tool? - CORRECT ANSWERS-Bc they are not enforceable
How do ethical public relations practitioners work with a clearer conscience? - CORRECT
ANSWERS-they can work with a clearer sense of how to handle difficult situations with reporters,
clients, colleagues and various publics.
Accredited Business Communicator (ABC) - CORRECT ANSWERS-credential awarded by IABC
to recognize communicators who have reached a globally accepted standard of knowledge and
proficiency in their chosen field
Accredited in Public Relations (APR) - CORRECT ANSWERS-Credential awarded by PRSA and
other UAB affiliates to those who have demonstrated competency in the knowledge, skills and abilities
required to practice public relations effectively
authenticity - CORRECT ANSWERS-the degree to which one communicates reliably, accurately
and true to his or her own character and the character of the organization that he or she represents
conversational voice - CORRECT ANSWERS-an authentic, engaging and natural style of
communication that publics perceive to be personable
crowdsource - CORRECT ANSWERS-obtain (information or input into a particular task or
project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet.
dominant coalition - CORRECT ANSWERS-group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics - CORRECT ANSWERS-moral principles that govern a person's or group's behavior
Feedback - CORRECT ANSWERS-information returned from the environment in response to
an organizations action or communication that can be used for continuous adjustment and improvement
of the orginization
Flaming - CORRECT ANSWERS-hostile communication among internet users
General Public - CORRECT ANSWERS-a nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and relationship building
integrated communication - CORRECT ANSWERS-communicating with publics consistently
across organizational functions including public relations, advertising, marketing, and customer service
Listening - CORRECT ANSWERS-deliberately paying attention to and processing what others
are communicating. In public relations and organizational communication, this means processing
feedback
Management function - CORRECT ANSWERS-part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its environment, rather than
merely following the instructions of others
Nongovernmental Organization - CORRECT ANSWERS-a group of people organized at the
local, national, or international level, often serving humanitarian functions and encouraging political
participation. Many NGOs work closely with the United Nations
,Orginization - CORRECT ANSWERS-a group of people organized in pursuit of a mission,
including businesses, nonprofits, NGOs, clubs churches unions schools teams and gov agencies
Proactive - CORRECT ANSWERS-a management style that is anticipatory, change-oriented and
self-initiated to improve the organization's environment and its future
Public Relations - CORRECT ANSWERS-management of communication between an
organization and its publics or the strategic communication process that builds mutually beneficial
relationships between organizations and their publics
Social Media Influencer - CORRECT ANSWERS-earned credibility with specific publics and who
can be instrumental in strategic communication programs bc of his or her reach and engagement
general public - CORRECT ANSWERS-a nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and relationship building
Transparency - CORRECT ANSWERS-deliberate attempt to make available all legally
reasonable information for the purpose of enhancing the reasoning ability of publics
reactive - CORRECT ANSWERS-a management style that mainly responds to problems as they
arise rather than anticipating them and averting them
spin - CORRECT ANSWERS-disingenuous strategic communication involving skewed
interpretation or presentation of information
Publics - CORRECT ANSWERS-Groups of people with shared interests. An organizations
publics either have an effect on the organization, are affected by the organization, or both
Two-way communication - CORRECT ANSWERS-when both parties send and receive
information in an exchange, as opposed to the one-way dissemination of information from an
organization to its publics
Arthur Page's Principles - CORRECT ANSWERS-1. Tell the truth
, 2. Prove it with action
3. Listen to customer
4. Manage for tomorrow
5. Do PR as if the entire company counts on it
6. Realize an enterprises true chracter is expressed by its people
7. Remain calm and patient
Is Public relations persuasion? - CORRECT ANSWERS-Convince an audience to promote your
idea, purchase your product, support your position, or recognize your accomplishments
Why is codes of ethics an educational tool? - CORRECT ANSWERS-Bc they are not enforceable
How do ethical public relations practitioners work with a clearer conscience? - CORRECT
ANSWERS-they can work with a clearer sense of how to handle difficult situations with reporters,
clients, colleagues and various publics.
Accredited Business Communicator (ABC) - CORRECT ANSWERS-credential awarded by IABC
to recognize communicators who have reached a globally accepted standard of knowledge and
proficiency in their chosen field
Accredited in Public Relations (APR) - CORRECT ANSWERS-Credential awarded by PRSA and
other UAB affiliates to those who have demonstrated competency in the knowledge, skills and abilities
required to practice public relations effectively
authenticity - CORRECT ANSWERS-the degree to which one communicates reliably, accurately
and true to his or her own character and the character of the organization that he or she represents
conversational voice - CORRECT ANSWERS-an authentic, engaging and natural style of
communication that publics perceive to be personable
crowdsource - CORRECT ANSWERS-obtain (information or input into a particular task or
project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet.
