TEST BANK
All Chapters Included
, Chapter 1: Mass Communication, Culture, and Media Literacy
Introduction to mass communication media literacy and culture 9th ed
Chapter 1: Mass Communication, Culture, and Media Literacy
Test Questions
Multiple-Choice Questions
1. Communication is best defined as
a. the transmission of a message from a receiver to a source.
b. conversation between two or a few people.
c. the process of creating shared meaning.
d. the product of large media
industries. Answer: c
Bloom’s level: Remember
2. Feedback is
a. the response to a given communication.
b. distortion typically attributed to electronic equipment.
c. sometimes present in communication.
d. rarely present in
communication. Answer: a
Bloom’s level: Remember
3. Communication between two or a few people is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. reciprocal
communication. Answer: c
Bloom’s level: Remember
4. When messages are transformed into an understandable sign and symbol system
by a participant in the communication process, is said to have occurred.
a. noise
b. encoding
c. decoding
d. feedback
Answer: b
Bloom’s level: Remember
5. When signs and symbols are interpreted by a participant in the communication process,
is said to have occurred.
a. noise
b. encoding
c. decoding
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 2
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
, Chapter 1: Mass Communication, Culture, and Media Literacy
d. feedback
Answer: c
Bloom’s level: Remember
6. Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
c. decoding.
d. feedback.
Answer: a
Bloom’s level: Remember
7. In communication, the means by which messages are carried is
a. the feedback loop.
b. encoding.
c. decoding.
d. the
medium. Answer:
d
Bloom’s level: Remember
8. The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. encoding.
Answer: a
Bloom’s level: Remember
9. In mass communication, feedback is typically
a. instant and direct.
b. quite powerful.
c. absent.
d. delayed and
inferential. Answer: d
Bloom’s level: Understand
10. Large, hierarchically structured organizations are typical of
a. mass communication.
b. feedback.
c. interpersonal communication.
d. noise.
Answer: a
Bloom’s level: Understand
11. Ongoing and reciprocal messages are characteristic of
a. mass communication.
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 3
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
, Chapter 1: Mass Communication, Culture, and Media Literacy
b. feedback.
c. interpersonal communication.
d. noise.
Answer: c
Bloom’s level: Understand
12. “Communication is a symbolic process whereby reality is produced, maintained,
repaired, and transformed” is
a. the cultural definition of communication.
b. a sophisticated definition of feedback.
c. interpersonal communication when it works well.
d. the biological definition of
communication. Answer: a
Blooms level: Remember
13. The communication scholar credited with developing the cultural definition of
communication is
a. James Carey.
b. Marshall McLuhan.
c. Wilbur Schramm.
d. Harold
Lasswell. Answer: a
Bloom’s level: Remember
14. Culture is
a. opera, theater, and symphonic music.
b. communication between two or a few people.
c. the learned behavior of members of a given social group.
d. the improvement of public
tastes. Answer: c
Bloom’s level: Remember
15. The culture that seems to hold sway with the majority of a given people is the
a. primary culture.
b. bounded culture.
c. dominant culture.
d. transformed
culture. Answer: c
Bloom’s level: Remember
16. Groups with specific but not dominant cultures that exist as part of those larger cultures
are
a. secondary cultures.
b. bounded cultures.
c. minority cultures.
d. transformed
cultures. Answer: b
Bloom’s level: Remember
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 4
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
All Chapters Included
, Chapter 1: Mass Communication, Culture, and Media Literacy
Introduction to mass communication media literacy and culture 9th ed
Chapter 1: Mass Communication, Culture, and Media Literacy
Test Questions
Multiple-Choice Questions
1. Communication is best defined as
a. the transmission of a message from a receiver to a source.
b. conversation between two or a few people.
c. the process of creating shared meaning.
d. the product of large media
industries. Answer: c
Bloom’s level: Remember
2. Feedback is
a. the response to a given communication.
b. distortion typically attributed to electronic equipment.
c. sometimes present in communication.
d. rarely present in
communication. Answer: a
Bloom’s level: Remember
3. Communication between two or a few people is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. reciprocal
communication. Answer: c
Bloom’s level: Remember
4. When messages are transformed into an understandable sign and symbol system
by a participant in the communication process, is said to have occurred.
a. noise
b. encoding
c. decoding
d. feedback
Answer: b
Bloom’s level: Remember
5. When signs and symbols are interpreted by a participant in the communication process,
is said to have occurred.
a. noise
b. encoding
c. decoding
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 2
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
, Chapter 1: Mass Communication, Culture, and Media Literacy
d. feedback
Answer: c
Bloom’s level: Remember
6. Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
c. decoding.
d. feedback.
Answer: a
Bloom’s level: Remember
7. In communication, the means by which messages are carried is
a. the feedback loop.
b. encoding.
c. decoding.
d. the
medium. Answer:
d
Bloom’s level: Remember
8. The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. encoding.
Answer: a
Bloom’s level: Remember
9. In mass communication, feedback is typically
a. instant and direct.
b. quite powerful.
c. absent.
d. delayed and
inferential. Answer: d
Bloom’s level: Understand
10. Large, hierarchically structured organizations are typical of
a. mass communication.
b. feedback.
c. interpersonal communication.
d. noise.
Answer: a
Bloom’s level: Understand
11. Ongoing and reciprocal messages are characteristic of
a. mass communication.
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 3
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
, Chapter 1: Mass Communication, Culture, and Media Literacy
b. feedback.
c. interpersonal communication.
d. noise.
Answer: c
Bloom’s level: Understand
12. “Communication is a symbolic process whereby reality is produced, maintained,
repaired, and transformed” is
a. the cultural definition of communication.
b. a sophisticated definition of feedback.
c. interpersonal communication when it works well.
d. the biological definition of
communication. Answer: a
Blooms level: Remember
13. The communication scholar credited with developing the cultural definition of
communication is
a. James Carey.
b. Marshall McLuhan.
c. Wilbur Schramm.
d. Harold
Lasswell. Answer: a
Bloom’s level: Remember
14. Culture is
a. opera, theater, and symphonic music.
b. communication between two or a few people.
c. the learned behavior of members of a given social group.
d. the improvement of public
tastes. Answer: c
Bloom’s level: Remember
15. The culture that seems to hold sway with the majority of a given people is the
a. primary culture.
b. bounded culture.
c. dominant culture.
d. transformed
culture. Answer: c
Bloom’s level: Remember
16. Groups with specific but not dominant cultures that exist as part of those larger cultures
are
a. secondary cultures.
b. bounded cultures.
c. minority cultures.
d. transformed
cultures. Answer: b
Bloom’s level: Remember
Baran: Introduction to Mass Communication: Media Literacy and Culture, 9e TB-1 | 4
© 2017 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or
distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in
whole or part.
