GA4 Certification
Exam
Comprehensive
Questions
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1. Which of these features lets you control how long user-level and
event-level data is stored by Google Analytics?
a) Data retention period
b) Disable data collection
c)Consent Mode
d) IP address settings Answer: a) Data retention period
2. One of these attribution models relies on machine learning
algorithms to assign credit for a conversion across various
touchpoints. Which is it?
a) First click
b) Time decay
c)Data-driven
d) Last click Answer: d) Data-driven
3. If you wanted a custom dimension that reports membership
status for a customer rewards program, which of these scopes
would be set?
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a) User
b) Session
c) Event
d) Product Answer: a) User
4. If you have a mobile app, what can you use to collect and send
data from the app to your Google Analytics 4 property?
a) Google Ads
b) Website tag
c)Google Marketing Platform
d) Firebase SDK Answer: d) Firebase SDK
5. Because you've set up your web data stream, your website is
already feeding data to your Google Analytics property. You notice
that enhanced measure- ment is enabled for the web data stream.
What happens when this setting is