Test Bank For Essentials Of Mis 14th Edition, By Kenneth Laudon, Jane Laudon | All Chapters (1-5) |Q&As Verified| Grade A+ Assured |ISBN 9781292342733

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Test Bank For Essentials Of Mis 14th Edition,

By Kenneth Laudon, Jane Laudon

All Chapters (1-5) |Q&As Verified| Grade A+ Assured

ISBN 9781292342733




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, THIS DOCUMENT BELONGS TO TESTBANKSPROF

Chapter 1 Information Systems in Global Business Today
1) The six important business objectives of information technology are new products,
services, and business models; customer and supplier intimacy; survival; competitive advantage;
operational excellence; and
A) improved flexibility.
B) improved decision making.
C) improved business practices.
D) improved efficiency.
E) improved business value.
CORRECT ANSWERB Page Ref: 13 Difficulty: Easy AACSB: Information technology CASE:
Concept
LO: 1.1: How are information systems transforming business, and why are they so essential for
running and managing a business today?




2) Verizon Corporation's use of a Web-based digital dashboard to provide managers with
precise real- time information illustrates which business objective?
A) improved flexibility
B) improved decision making
C) competitive advantage
D) survival
E) customer and supplier intimacy
CORRECT ANSWERB Page Ref: 15 Difficulty: Difficult
AACSB: Information technology CASE: Synthesis
LO: 1.1: How are information systems transforming business, and why are they so essential for
running and managing a business today?


3) Which of the following choices may lead to competitive advantage?
1. new products, services, and business models; 2. charging less for superior products; 3.
responding to customers in real time?
A) 1 only
B) 1 and 2
C) 2 and 3
D) 1 and 3


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E) 1, 2, and 3
CORRECT ANSWERD Page Ref: 15 Difficulty: Difficult
AACSB: Analytical thinking CASE: Application
LO: 1.1: How are information systems transforming business, and why are they so essential
for running and managing a business today?




4) The use of information systems because of necessity describes the business objective of
A) operational excellence.
B) improved business practices.
C) competitive advantage.
D) improved flexibility.
E) survival.
CORRECT ANSWERE Page Ref: 15 Difficulty: Moderate
AACSB: Information technology CASE: Concept
LO: 1.1: How are information systems transforming business, and why are they so essential
for running and managing a business today?


5) The Mandarin Oriental hotel's use of computer systems to keep track of guests'
preferences is an example of
A) improved flexibility.
B) improved decision making.
C) improved efficiency.
D) customer and supplier intimacy.
E) operational excellence.
CORRECT ANSWERD Page Ref: 14 Difficulty: Moderate
AACSB: Information technology CASE: Application
LO: 1.1: How are information systems transforming business, and why are they so essential
for running and managing a business today?




6) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates
the use of information systems to achieve which business objective?
A) improved efficiency

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B) customer and supplier intimacy
C) survival
D) competitive advantage
E) improved decision making CORRECT ANSWERC Page Ref: 15 Difficulty: Moderate
AACSB: Information technology CASE: Application
LO: 1.1: How are information systems transforming business, and why are they so essential
for running and managing a business today?




7) Which of the following objectives best describes the business strategy behind the
technologies implemented by the San Francisco Giants, as discussed in the chapter case?
A) customer and supplier intimacy


B) survival
C) competitive advantage
D) customer support
E) operational excellence CORRECT ANSWERC Page Ref: 3-4 Difficulty: Moderate
AACSB: Analytical thinking CASE: Application
LO: 1.1: How are information systems transforming business, and why are they so essential
for running and managing a business today?




8) An example of a business using information systems to create new products and services
is
A) Wal-Mart's RetailLink system.
B) the Mandarin Oriental hotel's customer-preference tracking system.
C) Verizon's Web-based digital dashboard.
D) Apple Inc.'s iPod.
E) the San Francisco Giants play tracking system.
CORRECT ANSWERD Page Ref: 14 Difficulty: Difficult
AACSB: Information technology CASE: Application


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