Google Analytics 4 Certification and
Exam 2026 Questions and Answers
Graded A+
1、Which of these features lets you control how long user-level and event-level
data is stored by Google Analytics? - Correct answer-
Data retention period //It is the data retention function. The free version of GA4 is
reserved for 2 months by default, and the longest setting is 14 months. It must be
set to 14 months - Correct answer-
- Correct answer-Disable data collection
- Correct answer-Consent Mode
• - Correct answer-IP address settings
2、One of these attribution models relies on machine learning algorithms to assign
credit for a conversion across various touchpoints. Which is it? - Correct answer-
• - Correct answer-First click
• - Correct answer-Time decay
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,• - Correct answer-Data-driven // uses the data-based attribution model across
pipelines by default, which uses the algorithm
• - Correct answer-Last click
3、If you wanted a custom dimension that reports membership status for a
customer rewards program, which of these scopes would be set? - Correct answer-
• - Correct answer-User //Membership status is the user class, choose Users
• - Correct answer-Session
• - Correct answer-Event
• - Correct answer-Product
4、If you have a mobile app, what can you use to collect and send data from the
app to your Google Analytics 4 property? - Correct answer-
• - Correct answer-Google Ads
• - Correct answer-Website tag
- Correct answer-Google Marketing Platform
- Correct answer-Firebase SDK //GA4 is built based on Firebase, the Web
installation is the Website/Analytics tag, and the App installation is the Firebase
SDK
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, 5、Because you've set up your web data stream, your website is already feeding
data to your Google Analytics property. - Correct answer-
You notice that enhanced measurement is enabled for the web data stream. What
happens when this setting is enabled? - Correct answer-
- Correct answer-Events from your mobile app can be combined with your
existing website data
- Correct answer-Additional events are collected from your website without you
needing to change your website's code //The enhanced measurement only needs to
be enabled in the website stream, and the system will automatically collect
enhanced measurement events without modifying the program.
- Correct answer-Events can be associated with signed-in users to enable cross-
device reporting
- Correct answer-Conversion reporting for the web data stream uses machine
learning to distributes credit across channels
6、To gain insight into which pages new users open most often after they open
your home page, you've created a new path exploration in Explore. - Correct
answer-
- Correct answer-What's the default setting for who can see the exploration?
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
Exam 2026 Questions and Answers
Graded A+
1、Which of these features lets you control how long user-level and event-level
data is stored by Google Analytics? - Correct answer-
Data retention period //It is the data retention function. The free version of GA4 is
reserved for 2 months by default, and the longest setting is 14 months. It must be
set to 14 months - Correct answer-
- Correct answer-Disable data collection
- Correct answer-Consent Mode
• - Correct answer-IP address settings
2、One of these attribution models relies on machine learning algorithms to assign
credit for a conversion across various touchpoints. Which is it? - Correct answer-
• - Correct answer-First click
• - Correct answer-Time decay
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,• - Correct answer-Data-driven // uses the data-based attribution model across
pipelines by default, which uses the algorithm
• - Correct answer-Last click
3、If you wanted a custom dimension that reports membership status for a
customer rewards program, which of these scopes would be set? - Correct answer-
• - Correct answer-User //Membership status is the user class, choose Users
• - Correct answer-Session
• - Correct answer-Event
• - Correct answer-Product
4、If you have a mobile app, what can you use to collect and send data from the
app to your Google Analytics 4 property? - Correct answer-
• - Correct answer-Google Ads
• - Correct answer-Website tag
- Correct answer-Google Marketing Platform
- Correct answer-Firebase SDK //GA4 is built based on Firebase, the Web
installation is the Website/Analytics tag, and the App installation is the Firebase
SDK
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, 5、Because you've set up your web data stream, your website is already feeding
data to your Google Analytics property. - Correct answer-
You notice that enhanced measurement is enabled for the web data stream. What
happens when this setting is enabled? - Correct answer-
- Correct answer-Events from your mobile app can be combined with your
existing website data
- Correct answer-Additional events are collected from your website without you
needing to change your website's code //The enhanced measurement only needs to
be enabled in the website stream, and the system will automatically collect
enhanced measurement events without modifying the program.
- Correct answer-Events can be associated with signed-in users to enable cross-
device reporting
- Correct answer-Conversion reporting for the web data stream uses machine
learning to distributes credit across channels
6、To gain insight into which pages new users open most often after they open
your home page, you've created a new path exploration in Explore. - Correct
answer-
- Correct answer-What's the default setting for who can see the exploration?
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
