Marketing ACTUAL EXAM
SEARCH ENGINE OPTIMIZATION (SEO)
PRINCIPLES AND STRATEGIES
ON-PAGE SEO: CONTENT, METADATA,
KEYWORDS, AND STRUCTURE
OFF-PAGE SEO: LINK BUILDING, BRAND
AUTHORITY, AND SOCIAL SIGNALS
TECHNICAL SEO: SITE ARCHITECTURE,
MOBILE OPTIMIZATION, AND PAGE SPEED
PAID SEARCH (PPC) STRATEGIES AND
CAMPAIGN MANAGEMENT
KEYWORD RESEARCH, COMPETITOR
ANALYSIS, AND AUDITS
ANALYTICS AND PERFORMANCE
MEASUREMENT (GOOGLE ANALYTICS,
, SEARCH CONSOLE)
AD COPY AND LANDING PAGE
OPTIMIZATION FOR PPC CAMPAIGNS
SEARCH ENGINE MARKETING (SEM)
STRATEGY AND BUDGETING
ETHICS, COMPLIANCE, AND BEST
PRACTICES IN SEARCH MARKETING
The three types of search Transactional, informational and
queries made are: navigational
Technical SEO is about: making your website easily crawlable and
indexable
, Some of the most important Internal linking, server speed,
technical SEO concepts are: canonicalization, replication assessment,
geo-targeting, website structure, website
content, and keyword targeting
Different content formats may Web, Video and Image search, Knowledge
be successfully applied to SEO graph and rich snippets
for visibility including:
What is one way to create Create deeper links to pages on site
search crawl paths and spread
trust or authority signals to
pages?