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MARKETING 3310 (AUBURN) EXAM
1 2026 LATEST QUESTIONS AND
ANSWERS| ACE YOUR GRADES.
1. Product development - correct answer -offering new or
improved products for present markets
2. Diversification - correct answer -moving into totally different
lines of business
3. Competitive Advantage - correct answer -requires delivering
more value and satisfaction to target customers than
competitors do
4. Competitor analysis - correct answer -process of identifying,
assessing, and selecting key competitors
5. Competitive marketing strategies - correct answer -strongly
position the company against competitiors and give the
company the strongest possible strategic advantage
, Page | 2
6. Strategic group - correct answer -group of firms in an industry
following the same or a similar strategy in a given market
7. Benchmarking - correct answer -comparing the company's
products and processes to those of competitors or leading firms
in other industries to identify best practices and find ways to
improve quality and performance.
8. Customer value analysis - correct answer -determine both the
benefits that target customers value and hw customers rate the
relative value of competitors offers
9. Market leader - correct answer -firm with largest market share
10. Market challengers - correct answer -runner up firms that
are fighting hard to increase their market share
MARKETING 3310 (AUBURN) EXAM
1 2026 LATEST QUESTIONS AND
ANSWERS| ACE YOUR GRADES.
1. Product development - correct answer -offering new or
improved products for present markets
2. Diversification - correct answer -moving into totally different
lines of business
3. Competitive Advantage - correct answer -requires delivering
more value and satisfaction to target customers than
competitors do
4. Competitor analysis - correct answer -process of identifying,
assessing, and selecting key competitors
5. Competitive marketing strategies - correct answer -strongly
position the company against competitiors and give the
company the strongest possible strategic advantage
, Page | 2
6. Strategic group - correct answer -group of firms in an industry
following the same or a similar strategy in a given market
7. Benchmarking - correct answer -comparing the company's
products and processes to those of competitors or leading firms
in other industries to identify best practices and find ways to
improve quality and performance.
8. Customer value analysis - correct answer -determine both the
benefits that target customers value and hw customers rate the
relative value of competitors offers
9. Market leader - correct answer -firm with largest market share
10. Market challengers - correct answer -runner up firms that
are fighting hard to increase their market share
