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MKTG 3310 EXAM 1 2026 LATEST
QUESTIONS AND ANSWERS| ACE
YOUR GRADES.
Moral idealism - correct answer -a personal moral philosophy
that considers certain individual rights or duties as universal,
regardless of the outcome
Utilitarianism - correct answer -"the greatest good for the
greatest number"
Social responsibilty - correct answer -means that organizations
are part of a larger society and are accountable for their actions
3 concepts of social responsibility - correct answer -1) profit
responsibility
2) stakeholder responsibility
3) societal responsibility
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Triple-bottom line - correct answer -recognition of the need for
organizations to improve the state of people, the planet, and profit
simultaneously if they are to achieve sustainable, long-term
growth
Green marketing - correct answer -marketing efforts to produce,
promote, and reclaim environmentally sensitive products
Cause marketing - correct answer -occurs when the charitable
contributions of a firm are tied directly to the customer revenues
produced through the promotion of one of its products
Social audit - correct answer -a systematic assessment of a
firm's objectives, strategies, and performance in terms of social
responsibility
Sustainable development - correct answer -involves conducting
business in a way that protects the natural environment while
making economic progress
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Greenwashing - correct answer -the practice of making an
unsubstantiated or misleading claim about the environmental
benefits of a product, service, technology, or company practice
Consumer behavior - correct answer -the actions a person takes
in purchasing and using products and services, including the
mental and social processes that come before and after these
actions
5 stages of purchase decision process - correct answer -1)
problem recognition
2) info. Search
3) alternative evaluation
4) purchase decision
5) post-purchase behavior
Internal search - correct answer -scanning your memory for
previous experiences with products or brands
External search - correct answer -1) personal sources
2) public sources
MKTG 3310 EXAM 1 2026 LATEST
QUESTIONS AND ANSWERS| ACE
YOUR GRADES.
Moral idealism - correct answer -a personal moral philosophy
that considers certain individual rights or duties as universal,
regardless of the outcome
Utilitarianism - correct answer -"the greatest good for the
greatest number"
Social responsibilty - correct answer -means that organizations
are part of a larger society and are accountable for their actions
3 concepts of social responsibility - correct answer -1) profit
responsibility
2) stakeholder responsibility
3) societal responsibility
, Page | 2
Triple-bottom line - correct answer -recognition of the need for
organizations to improve the state of people, the planet, and profit
simultaneously if they are to achieve sustainable, long-term
growth
Green marketing - correct answer -marketing efforts to produce,
promote, and reclaim environmentally sensitive products
Cause marketing - correct answer -occurs when the charitable
contributions of a firm are tied directly to the customer revenues
produced through the promotion of one of its products
Social audit - correct answer -a systematic assessment of a
firm's objectives, strategies, and performance in terms of social
responsibility
Sustainable development - correct answer -involves conducting
business in a way that protects the natural environment while
making economic progress
, Page | 3
Greenwashing - correct answer -the practice of making an
unsubstantiated or misleading claim about the environmental
benefits of a product, service, technology, or company practice
Consumer behavior - correct answer -the actions a person takes
in purchasing and using products and services, including the
mental and social processes that come before and after these
actions
5 stages of purchase decision process - correct answer -1)
problem recognition
2) info. Search
3) alternative evaluation
4) purchase decision
5) post-purchase behavior
Internal search - correct answer -scanning your memory for
previous experiences with products or brands
External search - correct answer -1) personal sources
2) public sources
