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MKTG 3310 EXAM 4 WOLTER AUBURN
2026 LATEST QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
Earned media - correct answer -impressions gained through
others' media (word of mouth, "viral")
Inbound marketing - correct answer -earning a customer's
attention
Outbound marketing - correct answer -traditional
Finds customers and grab their attention is a specific moment
How is the effectiveness of inbound marketing typically
measured? - correct answer -are people interested in your
products?
Permission to have a conversation with them
People who talk about a company on their channels
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Earned media
Components of the Hubspot model - correct answer -attract
(strangers to visitors)
Convert and engage (visitors to leads)
Close (build trust) (leads to customers)
Delight (customers to promoters)
What is viral marketing? - correct answer -a promotional strategy
that encourages individuals to forward marketer-initiated
messages to others via email, social media networking websites,
and blogs
What kind of tie must viral marketing pass between in order to be
successful? - correct answer -Word of mouth/amount of people
that are talking about the product or company
Weak ties
What is STEPPS? - correct answer -social currency
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Triggers
Emotions
Public
Practical value
Stories
Social Currency (STEPPS) - correct answer -people care about
how they look to others
Strong ties have access to valuable info and makes you look like
an insider
Ex: live-strong bracelet, yeti cups
Triggers (STEPPS) - correct answer -the extent your message
gets tied to something periodically, in a routine, are more likely to
share
Ex: Hump Day Geico commercial
MKTG 3310 EXAM 4 WOLTER AUBURN
2026 LATEST QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
Earned media - correct answer -impressions gained through
others' media (word of mouth, "viral")
Inbound marketing - correct answer -earning a customer's
attention
Outbound marketing - correct answer -traditional
Finds customers and grab their attention is a specific moment
How is the effectiveness of inbound marketing typically
measured? - correct answer -are people interested in your
products?
Permission to have a conversation with them
People who talk about a company on their channels
, Page | 2
Earned media
Components of the Hubspot model - correct answer -attract
(strangers to visitors)
Convert and engage (visitors to leads)
Close (build trust) (leads to customers)
Delight (customers to promoters)
What is viral marketing? - correct answer -a promotional strategy
that encourages individuals to forward marketer-initiated
messages to others via email, social media networking websites,
and blogs
What kind of tie must viral marketing pass between in order to be
successful? - correct answer -Word of mouth/amount of people
that are talking about the product or company
Weak ties
What is STEPPS? - correct answer -social currency
, Page | 3
Triggers
Emotions
Public
Practical value
Stories
Social Currency (STEPPS) - correct answer -people care about
how they look to others
Strong ties have access to valuable info and makes you look like
an insider
Ex: live-strong bracelet, yeti cups
Triggers (STEPPS) - correct answer -the extent your message
gets tied to something periodically, in a routine, are more likely to
share
Ex: Hump Day Geico commercial
