Page | 1
MKTG 3310 - EXAM 2 WOLTER
AUBURN 2026 LATEST QUESTIONS
AND ANSWERS| ACE YOUR GRADES.
Purchase decision process - correct answer -need recognition
Information search
Alternative evaluation
Purchase decision
Post-purchase
Need recognition - correct answer -we need this product
Marketing may give you a need recognition if you have a problem
that you didn't even know you had.
Information search - correct answer -going into the market to find
info about the purchase process
Where can i go to get it
Internal/external research
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Alternative evaluation - correct answer -which kind of product do
i choose and why
Value map
Marketing can compare two products saying one is better
Purchase decision - correct answer -decide what you're going to
purchase and how, where, when
Buy this now bc its on sale
Post purchase - correct answer -are you satisfied with it
Maslow's hierarchy of needs - correct answer -Self-actualization
needs (self fulfillment).
Personal needs- status, respect, prestige.
Social needs- status, respect, prestige.
Safety needs- freedom from harm, financial security.
MKTG 3310 - EXAM 2 WOLTER
AUBURN 2026 LATEST QUESTIONS
AND ANSWERS| ACE YOUR GRADES.
Purchase decision process - correct answer -need recognition
Information search
Alternative evaluation
Purchase decision
Post-purchase
Need recognition - correct answer -we need this product
Marketing may give you a need recognition if you have a problem
that you didn't even know you had.
Information search - correct answer -going into the market to find
info about the purchase process
Where can i go to get it
Internal/external research
, Page | 2
Alternative evaluation - correct answer -which kind of product do
i choose and why
Value map
Marketing can compare two products saying one is better
Purchase decision - correct answer -decide what you're going to
purchase and how, where, when
Buy this now bc its on sale
Post purchase - correct answer -are you satisfied with it
Maslow's hierarchy of needs - correct answer -Self-actualization
needs (self fulfillment).
Personal needs- status, respect, prestige.
Social needs- status, respect, prestige.
Safety needs- freedom from harm, financial security.
