Big Data Management Concepts,
History, and Landscape
Lecture 2, S2/2025
Adi Prananto
, “Not everything that can be counted counts, and not
everything that counts can be counted” – William Cameron (1963)
“From the dawn of civilization until 2003, humankind
generated five exabytes of data. Now we produce five
exabytes every two days… and the pace is accelerating.” –
Eric Schmidt, Executive Chairman, Alphabet (circa 2010)
2
, The big data
generators?
The age of “Sharenting” (”Shared
Parenting”)?
In 2010 AVG survey:
• Up to 80% respondents shared the
“baby/child journey” with family/friends; up to
25% shared publicly
• 8% created email acc for babies; 6% created
social media acc for babies; etc
Potential long-term implications
(Steinberg, 2016)
• For the child? Parents?
• “other” entities?
• Debates on Privacy, moral & ethical
implications, even possible use in criminal
and illegal activities/behaviours
(Photo from: Getty Images as published in Express.co.uk)
3
History, and Landscape
Lecture 2, S2/2025
Adi Prananto
, “Not everything that can be counted counts, and not
everything that counts can be counted” – William Cameron (1963)
“From the dawn of civilization until 2003, humankind
generated five exabytes of data. Now we produce five
exabytes every two days… and the pace is accelerating.” –
Eric Schmidt, Executive Chairman, Alphabet (circa 2010)
2
, The big data
generators?
The age of “Sharenting” (”Shared
Parenting”)?
In 2010 AVG survey:
• Up to 80% respondents shared the
“baby/child journey” with family/friends; up to
25% shared publicly
• 8% created email acc for babies; 6% created
social media acc for babies; etc
Potential long-term implications
(Steinberg, 2016)
• For the child? Parents?
• “other” entities?
• Debates on Privacy, moral & ethical
implications, even possible use in criminal
and illegal activities/behaviours
(Photo from: Getty Images as published in Express.co.uk)
3
