KREFT G202 EXAM 3 FINAL PAPER 2026
QUESTIONS WITH EXPLANATIONS GRADED A+
◉ GreenPeace's Green My Apple Campaign. Answer: . Shock the
world with little girl hold pink apple product in front of mountain of
computer waste. Dumping computers in developing third world,
they melt it for metal but take on a ton of pollution and acid rain
makes bad drinking water
◉ How did GreenPeace attack apple?. Answer: Greenpeace Stated 10
step demand for apple. They hurt the corporate target, then help
them fix what's wrong. Only thing they can do is to convince apple is
target customers and employees. They targeted Steve jobs.
Got into apple blogs and piss off apple consumers to boycott. They
told them to mail their phones to Steve Jobs House. Thousands of
packages showed up at Steve Jobs door with their phone and a note
requesting to fix the environment.
Targeted schools that bought apple products in mass. They damaged
the face of apple. Steve Jobs came out and announced response to
the greenpeace campaign.
◉ How did Apple respond to GreenPeace?. Answer: The new
MacBook will be the worlds greenest family of notebooks after the
response. Apple addressed all three of Greenpeace's categories. After
apple they began to target new companies. GreenPeace moved
,lanova to second place. Then comes HP. The industry started
contacting Greenpeace before they could even attack them. They
changed entire industry standards without regulation and with
prfoit incentive. Activists are dope.
◉ What characterizes a good target?. Answer: Well-recognizable
brand name.
Firms that have a leadership position in the industry.
Consumer product firms (down-stream firms).
Firms producing products with low-switching costs.
^^Easy to boycott
Often the 'best offenders' are targeted.
Firms that have shown interest in the NGO's issue in the past.
◉ McDonald's targeted for Deforestation?. Answer: McDonald's
sources .5% of its soya from the farms in the deforestation of Brazil
Yes it is enough to start a propaganda campaign
McDonalds is a good target for the deforestation
, Brand exposed for social issues and customers care
◉ Why are there more NGO Campaigns?. Answer: Communication
costs are decreasing.
Technology makes it easier to organize and manage more
campaigns. Allows more campaigns as technology gets better
Public trust in corporations is declining.
Easier to sway public opinion against firms. 50% of public distrusts
corporate leadership, activists have more trusts
Government bureaucracy is getting thicker.
Lobbying for policy changes takes too long to impact markets.
Government doesn't get anything done, regulation takes a while.
Businesses are becoming more global.
Inter-government action across countries is hard to organize.
◉ Private Politics. Answer: Private Politics occurs when NGO
activists directly engage private firms with their concerns instead of,
or in addition to, trying to influence normal public policy formation.
The activists target directly the firm.
QUESTIONS WITH EXPLANATIONS GRADED A+
◉ GreenPeace's Green My Apple Campaign. Answer: . Shock the
world with little girl hold pink apple product in front of mountain of
computer waste. Dumping computers in developing third world,
they melt it for metal but take on a ton of pollution and acid rain
makes bad drinking water
◉ How did GreenPeace attack apple?. Answer: Greenpeace Stated 10
step demand for apple. They hurt the corporate target, then help
them fix what's wrong. Only thing they can do is to convince apple is
target customers and employees. They targeted Steve jobs.
Got into apple blogs and piss off apple consumers to boycott. They
told them to mail their phones to Steve Jobs House. Thousands of
packages showed up at Steve Jobs door with their phone and a note
requesting to fix the environment.
Targeted schools that bought apple products in mass. They damaged
the face of apple. Steve Jobs came out and announced response to
the greenpeace campaign.
◉ How did Apple respond to GreenPeace?. Answer: The new
MacBook will be the worlds greenest family of notebooks after the
response. Apple addressed all three of Greenpeace's categories. After
apple they began to target new companies. GreenPeace moved
,lanova to second place. Then comes HP. The industry started
contacting Greenpeace before they could even attack them. They
changed entire industry standards without regulation and with
prfoit incentive. Activists are dope.
◉ What characterizes a good target?. Answer: Well-recognizable
brand name.
Firms that have a leadership position in the industry.
Consumer product firms (down-stream firms).
Firms producing products with low-switching costs.
^^Easy to boycott
Often the 'best offenders' are targeted.
Firms that have shown interest in the NGO's issue in the past.
◉ McDonald's targeted for Deforestation?. Answer: McDonald's
sources .5% of its soya from the farms in the deforestation of Brazil
Yes it is enough to start a propaganda campaign
McDonalds is a good target for the deforestation
, Brand exposed for social issues and customers care
◉ Why are there more NGO Campaigns?. Answer: Communication
costs are decreasing.
Technology makes it easier to organize and manage more
campaigns. Allows more campaigns as technology gets better
Public trust in corporations is declining.
Easier to sway public opinion against firms. 50% of public distrusts
corporate leadership, activists have more trusts
Government bureaucracy is getting thicker.
Lobbying for policy changes takes too long to impact markets.
Government doesn't get anything done, regulation takes a while.
Businesses are becoming more global.
Inter-government action across countries is hard to organize.
◉ Private Politics. Answer: Private Politics occurs when NGO
activists directly engage private firms with their concerns instead of,
or in addition to, trying to influence normal public policy formation.
The activists target directly the firm.
