Principles of Marketing Chapter 9 Test with Questions and Answers

Principles of Marketing Chapter 9 Test with Questions and Answers Which stage of the new-product development process focuses on finding new ways to solve customer problems and create more customer-satisfying experiences? ANSWER customer-centered new-product development _______ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage. ANSWER Sequential product development In order to get their new products to market more quickly, many companies are adopting a faster, team-oriented approach called ________. ANSWER team-based new-product development The team-based new-product development approach is faster because departments work closely together through ________. ANSWER cross-functional teams The team-based new-product development approach uses cross-functional teams that overlap the steps in the process to achieve which of the following goals? ANSWER save time and increase effectiveness Which of the following is a disadvantage of a team-based approach to new-product development? A) It takes longer to get the right products to market. B) The development effort is not as effective because of team members' lack of expertise.