Principles of Marketing CLEP Exam with Questions and Answers

Principles of Marketing CLEP Exam with Questions and Answers Market segmentation that is concerned with people over 65 years of age is called (A) geographic (B) socioeconomic (C) demographic (D) psychographic (E) behavioral ANSWER (C) demographic The XYZ Corporation has two chains of restaurants. One restaurant specializes in family dining with affordable meals. The second restaurant targets young, single individuals, and offers a full bar and small servings. The XYZ Corporation uses which form of targeted marketing strategy? (A) Mass marketing (B) Differentiated marketing (C) Undifferentiated marketing (D) Customized marketing (E) Concentrated marketing ANSWER (B) Differentiated marketing The primary purpose of market segmentation is to