Principles of Marketing Exam with Questions and Solutions

Principles of Marketing Exam with Questions and Solutions To buy a product, customers in a market must first a. locate the product in a store. b. learn the product's features. c. make sure the product is on sale. d. be willing to buy the product. ANSWER D Which of the following is an important characteristic of marketing tactics: a. Which of the following is an important characteristic of marketing tactics: b. The tactics should line up with marketing strategies. c. The tactics should focus on customers. d. The tactics should bring in enough money. ANSWER B A firm's strategy is important because it shows a. how its goal will be reached. b. how its prices will be lowered. c. how its tactics will be organized. d. how its marketing mix will be blended. ANSWER A To select the best strategy available to them, marketers should consider a. how to get their product into more customers' hands. b. how the marketing concept applies to their situation. c. resources needed to research and develop their product.