Page | 1
WOLTER MKTG 3310 EXAM 1 2026
LATEST QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
How is market share related to customer satisfaction? - correct
answer -The more market you have, the harder it is to satisfy
your customers. Negative relationship
Does the drive for market share relate to the marketing concept? -
correct answer -♣ No, it relates to shareholder concept.
How does market share and share of customer contrast with each
other? - correct answer -One most market you can, customer
share is getting a customer to spend as much as they can.
What is marketing myopia? Why does it matter? - correct answer
--The mistake of paying more attention to the specific products a
company offers than to the benefit and experiences produced by
these products.
Railroad
, Page | 2
What happens if a firm goes too far and defines itself too broadly?
- correct answer -The problem of being too broad leads you to
not focus on what you do well. You don't always fail but these
types of failures will come and you have to deal with them.
Amazon
What is Marketing Return on Investment (MROI)? (2x2) - correct
answer -MROI is the improved customers value
1) Increased customer attraction and increased customer
retention
2)Increased customer lifetime value and customer equity
o What are the two paths of MROI? - correct answer -o -1)
increased customer attraction
o -2) Increased customer retention
What is the BCG Growth-share Matrix? - correct answer -Is the
market growing or not is there a lot of market share or not?
, Page | 3
How do we handle each quadrant of the BCG Growth-share
Matrix? - correct answer -o AXIS: growth rate (Y) and relative
market share (X)
o Quadrants:
o Star- Already have high market share and high growth rate.
(apple watch)
o Question Mark- Have high growth rate but trying to find out how
to get high market share. (apple Home Pod)
o Cash Cow- making money, and probably shouldn't invest a lot
of money into it because market isn't growing. Should direct
money to things that have more future potential. (apple)
Dog- market is not growing, and you have low market share. You
either keep it or cut it off. (coke C2, grandfather drinks it)
What are problems of the BCG matrix? - correct answer -They
can be difficult, time consuming, and costly to implement.
Management may find it difficult to define SBUs and measure
market share and growth. In addition, these approaches focus on
classifying current businesses but provide little advice for future
planning.
What is a product/market expansion grid? - correct answer -
Should you make new products or not, should you expand to a
new market or not.
WOLTER MKTG 3310 EXAM 1 2026
LATEST QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
How is market share related to customer satisfaction? - correct
answer -The more market you have, the harder it is to satisfy
your customers. Negative relationship
Does the drive for market share relate to the marketing concept? -
correct answer -♣ No, it relates to shareholder concept.
How does market share and share of customer contrast with each
other? - correct answer -One most market you can, customer
share is getting a customer to spend as much as they can.
What is marketing myopia? Why does it matter? - correct answer
--The mistake of paying more attention to the specific products a
company offers than to the benefit and experiences produced by
these products.
Railroad
, Page | 2
What happens if a firm goes too far and defines itself too broadly?
- correct answer -The problem of being too broad leads you to
not focus on what you do well. You don't always fail but these
types of failures will come and you have to deal with them.
Amazon
What is Marketing Return on Investment (MROI)? (2x2) - correct
answer -MROI is the improved customers value
1) Increased customer attraction and increased customer
retention
2)Increased customer lifetime value and customer equity
o What are the two paths of MROI? - correct answer -o -1)
increased customer attraction
o -2) Increased customer retention
What is the BCG Growth-share Matrix? - correct answer -Is the
market growing or not is there a lot of market share or not?
, Page | 3
How do we handle each quadrant of the BCG Growth-share
Matrix? - correct answer -o AXIS: growth rate (Y) and relative
market share (X)
o Quadrants:
o Star- Already have high market share and high growth rate.
(apple watch)
o Question Mark- Have high growth rate but trying to find out how
to get high market share. (apple Home Pod)
o Cash Cow- making money, and probably shouldn't invest a lot
of money into it because market isn't growing. Should direct
money to things that have more future potential. (apple)
Dog- market is not growing, and you have low market share. You
either keep it or cut it off. (coke C2, grandfather drinks it)
What are problems of the BCG matrix? - correct answer -They
can be difficult, time consuming, and costly to implement.
Management may find it difficult to define SBUs and measure
market share and growth. In addition, these approaches focus on
classifying current businesses but provide little advice for future
planning.
What is a product/market expansion grid? - correct answer -
Should you make new products or not, should you expand to a
new market or not.
