STRATEGIC THINKING |PASSED ON FIRST ATTEMPT |
LATEST UPDATE WITH COMPLETE SOLUTION
AT WESTERN GOVERNORS UNIVERSITY
Task 2: Innovative and Strategic Thinking
Course Code: D081 and C714.V2
Student Name: Crystal Larsen
Student ID: 001031842
Date:
Program Mentor Name: Heidi Anderson
A. Potential Risks of Entering the New Market
The first potential risk the company may encounter when entering the Indian market
is financial risk. Expanding into a new international market requires significant
capital investment. Due to requirements from the National Fisheries Development
Board (NFDB), the company must design its foldable fishing boats using plastic waste
sourced from India’s landfills. This will require research to evaluate the compatibility of
recycled plastic materials with the company’s production process.
Additionally, the company must secure a manufacturing facility in India and hire local
employees. Expenses will include research and development, prototype creation,
employee recruitment and training, marketing efforts, and operational setup costs.
The company must also assess India’s tax structure, regulatory environment, and
overall economic conditions. Without careful financial planning and contingency
measures, these investments could result in substantial losses if the expansion is
unsuccessful.
The second potential risk is personnel risk. Hiring employees in India introduces
cultural differences that may impact organizational performance. The U.S.-based
company promotes innovation, collaboration, and decentralized decision-making.
However, cultural expectations in India may differ in leadership style, communication,
and workplace hierarchy. Misalignment between corporate culture and local workforce
expectations could reduce productivity and morale. Additionally, differences in ethical
norms or management styles may create operational challenges. If not addressed
proactively, these cultural differences could negatively affect production and overall
business performance.