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AT WESTERN GOVERNORS UNIVERSITY
Task 2: Innovative and Strategic Thinking
Course Code: D081
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A. Discuss at least TWO potential risks that the company from the
scenario may encounter in entering the new market and describe
the impact to the company.
(Unit 3: Managing Risks.)
1. One significant risk is the financial investment required to enter the Indian
market. This presents a risk because if the expansion is unsuccessful, the
company will have invested a substantial amount of money in a foreign country.
Losing that capital could negatively affect the company’s main operations and
financial stability at its home office.
2. A second risk involves resource management. If the company is unable to
secure appropriate materials, such as suitable paper or plastic and a waterproof
coating, it may not be able to develop a functional product. Without the
necessary materials, the company could struggle to produce or even test the
boats, which would delay or prevent entry into the market.
B1. Conduct a SWOT analysis of the company in the scenario by
identifying and explaining at least two internal strengths.
1. One internal strength of the boat manufacturer is its company culture, which
promotes creativity and innovation. This environment encourages employees to
develop new and inventive ideas, which is particularly beneficial when entering
a new and unfamiliar market.
2. Another strength is the company’s strong reputation for boat design throughout
the United States. The company has already successfully developed an origami-
inspired folding boat that has become one of its most popular products. This