D 0 8 1 T as k 2 - A n a l y z i n g M a r k e t E n t r y R i s k s A n d S t r a t e g i e s I n I n d i a |
Questions And Answers, Latest Update | 100% Correct Answers | Graded
Course and Assessment Codes: D081 (Versions 1-4 (NNM1, NNM2, QBM1, QBM2)
Student Name:
Student ID:
Date: 6/20/2022
Program Mentor Name:
A. Discuss at least “two” potential risks the company in the given scenario encounters in
entering the new market (India), including a detailed description of the impact to the
company
1. Risk #1: Financial Risk
One major risk for the U.S. fishing boat manufacturer to consider within the new market
entry are the numerous financial risks that could be involved in making such a significant
investment in India. The potential financial risks from the design process - the ideate,
prototype and testing phases of the design process where a variety of unexpected issues could
come forwards that could end with the company having to go back in the design process and
inadvertently waste time and money on the new invention made from used plastics that has
an environmentally friendly waterproof coating. The company will also have to purchase or
rent a manufacturing location
2. Risk #2: Personnel Risk
For this company, a large investment in an Indian manufacturing site will have some
potential personnel risks. These personnel risks include things such as language barriers,
socio-economic barriers, and the company having to ensure that proper labor laws are
followed, as these regulations may differ between countries. Local culture is also a potential
personnel risk.
B1. Conduct a SWOT analysis of the company in the scenario by identifying and explaining
at least two “internal” strengths
1. Strength #1: Innovative Culture
The company’s innovative culture is an incredible internal strength for the U.S. fishing boat
manufacturer. The strong innovative approach will ensure that the company stays on top of
current trends and will be a breakthrough leader in cultivating new trends in the market. The
innovative culture will also lend helpful throughout all phases of the design process, as the
company strives to be the first and best product on the market. This company culture also
ensures that they will be open to consumer feedback and seek information, ideas and
feedback from both locals and internal employees, allowing the opportunity to continue
advancing and improving their products.
2. Strength #2: Environmentally Conscious
The U.S. fishing boat manufacturer has a mission, vision and ethical statement which all
indicate that the company is intent on being sustainable, environmentally friendly, and
consumer focused. In today’s market, countless companies are beginning to focus on their
environmental impact and carbon footprint. By ensuring that the company is environmentally
conscious and sustainable from the start, they have a greater chance of success in a market
like India, where net-zero environmental impact is a main focus for governing bodies such as
Questions And Answers, Latest Update | 100% Correct Answers | Graded
Course and Assessment Codes: D081 (Versions 1-4 (NNM1, NNM2, QBM1, QBM2)
Student Name:
Student ID:
Date: 6/20/2022
Program Mentor Name:
A. Discuss at least “two” potential risks the company in the given scenario encounters in
entering the new market (India), including a detailed description of the impact to the
company
1. Risk #1: Financial Risk
One major risk for the U.S. fishing boat manufacturer to consider within the new market
entry are the numerous financial risks that could be involved in making such a significant
investment in India. The potential financial risks from the design process - the ideate,
prototype and testing phases of the design process where a variety of unexpected issues could
come forwards that could end with the company having to go back in the design process and
inadvertently waste time and money on the new invention made from used plastics that has
an environmentally friendly waterproof coating. The company will also have to purchase or
rent a manufacturing location
2. Risk #2: Personnel Risk
For this company, a large investment in an Indian manufacturing site will have some
potential personnel risks. These personnel risks include things such as language barriers,
socio-economic barriers, and the company having to ensure that proper labor laws are
followed, as these regulations may differ between countries. Local culture is also a potential
personnel risk.
B1. Conduct a SWOT analysis of the company in the scenario by identifying and explaining
at least two “internal” strengths
1. Strength #1: Innovative Culture
The company’s innovative culture is an incredible internal strength for the U.S. fishing boat
manufacturer. The strong innovative approach will ensure that the company stays on top of
current trends and will be a breakthrough leader in cultivating new trends in the market. The
innovative culture will also lend helpful throughout all phases of the design process, as the
company strives to be the first and best product on the market. This company culture also
ensures that they will be open to consumer feedback and seek information, ideas and
feedback from both locals and internal employees, allowing the opportunity to continue
advancing and improving their products.
2. Strength #2: Environmentally Conscious
The U.S. fishing boat manufacturer has a mission, vision and ethical statement which all
indicate that the company is intent on being sustainable, environmentally friendly, and
consumer focused. In today’s market, countless companies are beginning to focus on their
environmental impact and carbon footprint. By ensuring that the company is environmentally
conscious and sustainable from the start, they have a greater chance of success in a market
like India, where net-zero environmental impact is a main focus for governing bodies such as
