PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER
CONTACT (KQO1) PKQO
Attempt #2 D077 Pre-Assessment - Concepts In Marketing & Customer
Status: Passed Engagement | Questions And Answers, Latest Update | 100%
Correct Answers | Graded
1.
What uncontrollable marketing element provides user input as to how the company delivers upon its value
proposition?
YOUR CORRECT
ANSWER ANSWER
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback
2.
Whichset of activities related to creating, communicating, delivering, and exchanging offerings hasvalue for others?
YOUR CORRECT
ANSWER ANSWER
Marketing
Sales
Distribution
Quality
3.
Which controllable element is included in the marketing mix?
YOUR CORRECT
ANSWER ANSWER
Legal
Product
, YOUR CORRECT
ANSWER ANSWER
Political
Environmental
4.
Which concept refers to the number of product versions in a product line?
YOUR CORRECT
ANSWER ANSWER
Mix
Depth
Width
Brand
5.
What type of vertical marketing system is a franchise?
YOUR CORRECT
ANSWER ANSWER
Conict
Corporate
Contractual
Administered
6.
A marketer introduces a tutorial video featuring the company’s new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
YOUR CORRECT
ANSWER ANSWER
, YOUR CORRECT
ANSWER ANSWER
Price and place
Product and price
Promotion and place
Product and promotion
7.
An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-
use website.
Which part of the marketing mix is represented by the company’s website?
YOUR CORRECT
ANSWER ANSWER
Price
Product
Promotion
Place
8.
An online consignment store offers gently used designer fashions and sends weekly text alerts to customers of new
arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
YOUR CORRECT
ANSWER ANSWER
Place
Price
Product
Promotion
CONTACT (KQO1) PKQO
Attempt #2 D077 Pre-Assessment - Concepts In Marketing & Customer
Status: Passed Engagement | Questions And Answers, Latest Update | 100%
Correct Answers | Graded
1.
What uncontrollable marketing element provides user input as to how the company delivers upon its value
proposition?
YOUR CORRECT
ANSWER ANSWER
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback
2.
Whichset of activities related to creating, communicating, delivering, and exchanging offerings hasvalue for others?
YOUR CORRECT
ANSWER ANSWER
Marketing
Sales
Distribution
Quality
3.
Which controllable element is included in the marketing mix?
YOUR CORRECT
ANSWER ANSWER
Legal
Product
, YOUR CORRECT
ANSWER ANSWER
Political
Environmental
4.
Which concept refers to the number of product versions in a product line?
YOUR CORRECT
ANSWER ANSWER
Mix
Depth
Width
Brand
5.
What type of vertical marketing system is a franchise?
YOUR CORRECT
ANSWER ANSWER
Conict
Corporate
Contractual
Administered
6.
A marketer introduces a tutorial video featuring the company’s new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
YOUR CORRECT
ANSWER ANSWER
, YOUR CORRECT
ANSWER ANSWER
Price and place
Product and price
Promotion and place
Product and promotion
7.
An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-
use website.
Which part of the marketing mix is represented by the company’s website?
YOUR CORRECT
ANSWER ANSWER
Price
Product
Promotion
Place
8.
An online consignment store offers gently used designer fashions and sends weekly text alerts to customers of new
arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts?
YOUR CORRECT
ANSWER ANSWER
Place
Price
Product
Promotion
