Assignment 1 Semester 1 2026
Unique number:
Due Date: 20 March 2026
Detailed solutions, explanations, workings
and references.
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, QUESTION 1 (2 ANSWERS PROVIDED)
The primary target audience of the article is university stakeholders, particularly
academics and institutional leaders, although it also indirectly addresses students
and employers. The strongest evidence that the article is directed at academics is
the writer’s repeated use of inclusive language such as “those of us who work in
universities,” which positions the author as part of the academic community and
signals that he is speaking to colleagues who share similar professional concerns
(Colin 2025). In addition, the detailed discussion about assessment design,
invigilated examinations, curriculum structure, and the certification function of
degrees assumes familiarity with higher education systems and would resonate most
strongly with lecturers and administrators (Colin 2025). The reference to university
leaders’ responses in the Daily Maverick article further indicates that the text is
aimed at decision makers who influence institutional policy (Colin 2025). At the same
time, the article indirectly addresses students by describing their reliance on
generative AI and recounting a classroom incident where students asked where they
should get their ideas, which highlights changing student attitudes toward learning
(Colin 2025). Employers are also a secondary audience because the author
emphasises the labour market value of qualifications and the risk that degrees may
lose credibility if skills are not genuinely mastered (Colin 2025). Through these
examples, it is clear that the article primarily targets academics and university
leaders while also engaging broader stakeholders concerned with the integrity of
higher education.
OR
The primary target audience of this article is university leaders and academic staff,
although it also speaks to policymakers and members of the public who are
concerned about the credibility of higher education. The writer is clearly addressing
those who work within universities because he refers to colleagues who disagree
with him and to experiences in his own classroom, which shows that he is speaking
as an insider to others in the same profession. For example, he explains that many
institutions have not returned to in person invigilated examinations after the
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