Assignment 1 Semester 1 2026
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Due Date: 20 March 2026
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, QUESTION 1 (2 ANSWERS PROVIDED)
The primary target audience of this article is university academics and institutional
leaders, although it also speaks to students and employers within the broader higher
education environment. The writer clearly addresses fellow academics when
referring to those who work in universities and who understand the value of well
designed courses and qualifications. This shows that the author assumes insider
knowledge of university teaching and assessment practices. Another strong indicator
is the reference to academic colleagues who disagree about the impact of generative
artificial intelligence. By engaging directly with these counter arguments, the writer
positions the text within an ongoing debate among scholars and lecturers. A further
example is the discussion of assessment methods, such as online assessments
during the Covid nineteen period and the call for a return to in person examinations.
This focus would mainly concern lecturers, heads of departments and university
management who design and approve assessment policies. At the same time, the
article indirectly addresses students, especially when describing how some may rely
on ChatGPT to complete assignments and when recounting a classroom interaction
in which students asked where they should get their ideas from. Finally, employers
form part of the secondary audience because the writer highlights the certification
function of universities and explains that the value of a qualification depends on
employer trust in that credential. The concern about degrees losing credibility is
clearly aimed at those who rely on graduates’ skills in the labour market.
OR
The main target audience of this opinion piece is university academics and
institutional leaders, although it also speaks to students and the broader public who
value higher education. The writer clearly directs his argument at colleagues within
universities because he refers to shared experiences in teaching and assessment,
stating that those who work in universities understand the transformative purpose of
higher education (Colin 2025). This shows that he is speaking to fellow lecturers who
recognise the deeper intellectual goals of university study. He also critiques
university leadership responses to the AI challenge and refers to comments by
university leaders reported in the media, which indicates that decision makers in
higher education are a key audience (Colin 2025). A second audience is students,
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