Summary Unit 1 and 2 Assignment.docx MT219 Unit 1 and 2 Assignment MT219 Lee is the owner of Lee ™s Automotive Goods and Services, located in Richmond, Indiana. I have been hired by Lee to design the basic components of a marketing strategy for his busine

Unit 1 and 2 A MT219 Unit 1 and 2 Assignment MT219 Lee is the owner of Lee ™s Automotive Goods and Services, located in Richmond, Indiana. I have been hired by Lee to design the basic components of a marketing strategy for his business. My marketing strategy will include 6 steps: creating a business mission statement, situation analysis, marketing objectives, marketing strategy, implementation, and evaluation. œWe provide the best parts, so you can drive the best car.  Lee ™s mission statement is step 1 and needed to stand out from the competition. Since Lee ™s Automotive Goods and Services provides service to customers of all ages, it was important to be specific in the mission statement, yet short enough to not bore the younger crowd of customers. Product focused companies generally focuses on the products sold within the company. This could include knowledge, product skills, and sys