Digital Marketing - Google Certification
Questions and Correct Answers with Complete
Solutions | New Update 2026
What is the first step in creating an online business strategy?
A. Identifying business goals
B. Understanding what the competition is doing
C. Knowing the market
D. Aligning goals to the strategy - ANSWERS A. Identifying business goals
What is the purpose of the 'See, Think, Do, Care' framework?
A. To help determine a marketing strategy
B. To help a business understand the customer journey online
C. To help a business reach a global audience
D. To give insight into specific customer groups - ANSWERS B. To help a
business understand the customer journey online
Once you've worked out your Unique Selling Proposition (USP), how would you
use it in a long-term online strategy?
A. Incorporate it within marketing materials across all channels to help raise
customer awareness
,B. Create an email campaign letting your customers know why you are unique
C. Film a video explaining your unique selling point and send it to employees
D. Create a press release and distribute it through your channels - ANSWERS
A. Incorporate it within marketing materials across all channels to help raise
customer awareness
Why is optimizing customer touchpoints online beneficial for businesses?
A. It allows brands to add pop-up ads at every point of the customer journey,
ensuring high visibility
B. It gives businesses the opportunity to save money on online advertising
C. It provides customers with value every time they come into contact with a
brand, helping build trust
D. It gives businesses an opportunity to collect more data from potential
customers - ANSWERS C. It provides customers with value every time they
come into contact with a brand, helping build trust
What type of information can KPIs provide?
A. Audience segmentation
B. Long-term projections
C. Financial viability
D. Board decisions - ANSWERS B. Long-term projections
What should be the first step of a structured SEO plan?
,A. Identifying your ad budget
B. Buying an analytics software
C. Setting up your presence on social media sites
D. Keyword research - ANSWERS D. Keyword research
Which of the following would be an ideal goal for an SEO plan?
A. Increasing social media likes and followers
B. Increasing how many relevant people visit your website
C. Showing your website to as many people as possible
D. Being in first place in SERP for any keyword - ANSWERS B. Increasing how
many relevant people visit your website
Fill in the blank: Short strings of specific keywords with low search volume are
called ______.
A. Long-hair keywords
B. Long-tail keywords
C. High-relevance keywords
D. Top-tail keywords - ANSWERS B. Long-tail keywords
Which of the following factors should you consider when optimizing your website
for search engines?
A. Color scheme
, B. Recycled content
C. Inspiring business name
D. Site popularity - ANSWERS D. Site popularity
When it comes to search ads, which of the following could dictate how an ad will
perform against a competitor?
A. Social media following
B. Bid value
C. Domain authority
D. Average number of visitors to the company's website - ANSWERS B. Bid
value
Which of the following is a good way to get other websites to link to your site?
A. Keep linking to them until they link to you
B. Send them emails until they link to you
C. Building relationships with similar sites
D. Use as many relevant keywords on the page you'd like them to link to -
ANSWERS C. Building relationships with similar sites
When expanding a business internationally, which of the following is most
important to provide on your website?
A. Products and delivery details in the correct currency
Questions and Correct Answers with Complete
Solutions | New Update 2026
What is the first step in creating an online business strategy?
A. Identifying business goals
B. Understanding what the competition is doing
C. Knowing the market
D. Aligning goals to the strategy - ANSWERS A. Identifying business goals
What is the purpose of the 'See, Think, Do, Care' framework?
A. To help determine a marketing strategy
B. To help a business understand the customer journey online
C. To help a business reach a global audience
D. To give insight into specific customer groups - ANSWERS B. To help a
business understand the customer journey online
Once you've worked out your Unique Selling Proposition (USP), how would you
use it in a long-term online strategy?
A. Incorporate it within marketing materials across all channels to help raise
customer awareness
,B. Create an email campaign letting your customers know why you are unique
C. Film a video explaining your unique selling point and send it to employees
D. Create a press release and distribute it through your channels - ANSWERS
A. Incorporate it within marketing materials across all channels to help raise
customer awareness
Why is optimizing customer touchpoints online beneficial for businesses?
A. It allows brands to add pop-up ads at every point of the customer journey,
ensuring high visibility
B. It gives businesses the opportunity to save money on online advertising
C. It provides customers with value every time they come into contact with a
brand, helping build trust
D. It gives businesses an opportunity to collect more data from potential
customers - ANSWERS C. It provides customers with value every time they
come into contact with a brand, helping build trust
What type of information can KPIs provide?
A. Audience segmentation
B. Long-term projections
C. Financial viability
D. Board decisions - ANSWERS B. Long-term projections
What should be the first step of a structured SEO plan?
,A. Identifying your ad budget
B. Buying an analytics software
C. Setting up your presence on social media sites
D. Keyword research - ANSWERS D. Keyword research
Which of the following would be an ideal goal for an SEO plan?
A. Increasing social media likes and followers
B. Increasing how many relevant people visit your website
C. Showing your website to as many people as possible
D. Being in first place in SERP for any keyword - ANSWERS B. Increasing how
many relevant people visit your website
Fill in the blank: Short strings of specific keywords with low search volume are
called ______.
A. Long-hair keywords
B. Long-tail keywords
C. High-relevance keywords
D. Top-tail keywords - ANSWERS B. Long-tail keywords
Which of the following factors should you consider when optimizing your website
for search engines?
A. Color scheme
, B. Recycled content
C. Inspiring business name
D. Site popularity - ANSWERS D. Site popularity
When it comes to search ads, which of the following could dictate how an ad will
perform against a competitor?
A. Social media following
B. Bid value
C. Domain authority
D. Average number of visitors to the company's website - ANSWERS B. Bid
value
Which of the following is a good way to get other websites to link to your site?
A. Keep linking to them until they link to you
B. Send them emails until they link to you
C. Building relationships with similar sites
D. Use as many relevant keywords on the page you'd like them to link to -
ANSWERS C. Building relationships with similar sites
When expanding a business internationally, which of the following is most
important to provide on your website?
A. Products and delivery details in the correct currency
