WSET LEVEL 4 D2 EXAM comprehensive
questions and verified accurate solution (detailed
& elaborated) 2026 TEST!!
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Terms in this set (302)
Describe what happens when - When supply exceeds demand: price falls,
relative supply and demand change consumer have greater choice of cheaper
alternatives. Producers lower price to remain
competitive. Fall in prices lead to increased
demand in the long run
- When demand exceeds supply: price increase,
consumers willing to pay higher for some wines;
others simply switch to another wine or a different
alcoholic drink
The general factors affecting - Social
demand for wine - Economic
- Legislative
- Political
List major social factors affecting - Change in consumption habits
demand for wine - Change in consumer preferences
- Change in reputation
- Change in spending patterns
,Describe how global wine - Rapid growth in the first part of 2000
consumption habits have changed - Fall after 2008 financial crisis as many consumers
since 2001 reduce spending on non-essential products
- Slight decline in recent years and due to remain
stable to 2021
- Strong growth in sparkling wine sales
Top five countries for total wine - USA
consumption in 2017 - France
- Italy
- Germany
- China
Explain the increasing wine - Increasing globalization of the food and drinks
consumption in USA in the last 20-30 industry
yr - Consumers more able and willing to embrace
new tastes
- Increases and improvement in wine production in
the domestic market
Explain the increasing wine - Growing middle class showing wealth and status -
consumption in China move away from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
Give possible reasons for falling - Younger people drinking less wine: old fashioned;
wine consumption in traditional less time in bars, more on social media
wine-drinking countries - Health concerns: mostly due to government
campaigns, e.g., Loi Evin in France
- Changes in lifestyle: less time for longer meals,
less lunchtime drinking
- Reduced availability of cheap wine: reduce over-
production, some consumers switch to cheaper
alcoholic drinks
, List a few major changes in consumer - Rose and Prosecco become popular
preferences in recent years - Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines
going out of fashion
What factors could influence a wine's - Good reviews from leading publications and
reputation? critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television
series, music lyrics or celebrity lifestyle news
- Peer opinions
What are price-sensitive markets? Markets where consumers are unwilling to pay
Give examples more than the lowest price possible for the style of
wine they want to buy. E.g., Germany, UK
What can producers do to retain - Competition is fierce - reduce price or simply
customers in price-sensitive choose not to sell
markets? - Reluctant to pass on increases in production
costs to consumers
- Try to build up 'brand loyalty'
Explain 'premiumization' - Consumers are increasingly willing to pay more
for individual bottles of wine, often because they
are buying less wine by volume
- Happens in USA even in UK
List major economic factors that - Strength of economy
influence demand for wine - Fluctuations in currency exchange
- Changes to the market
questions and verified accurate solution (detailed
& elaborated) 2026 TEST!!
Save
Terms in this set (302)
Describe what happens when - When supply exceeds demand: price falls,
relative supply and demand change consumer have greater choice of cheaper
alternatives. Producers lower price to remain
competitive. Fall in prices lead to increased
demand in the long run
- When demand exceeds supply: price increase,
consumers willing to pay higher for some wines;
others simply switch to another wine or a different
alcoholic drink
The general factors affecting - Social
demand for wine - Economic
- Legislative
- Political
List major social factors affecting - Change in consumption habits
demand for wine - Change in consumer preferences
- Change in reputation
- Change in spending patterns
,Describe how global wine - Rapid growth in the first part of 2000
consumption habits have changed - Fall after 2008 financial crisis as many consumers
since 2001 reduce spending on non-essential products
- Slight decline in recent years and due to remain
stable to 2021
- Strong growth in sparkling wine sales
Top five countries for total wine - USA
consumption in 2017 - France
- Italy
- Germany
- China
Explain the increasing wine - Increasing globalization of the food and drinks
consumption in USA in the last 20-30 industry
yr - Consumers more able and willing to embrace
new tastes
- Increases and improvement in wine production in
the domestic market
Explain the increasing wine - Growing middle class showing wealth and status -
consumption in China move away from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
Give possible reasons for falling - Younger people drinking less wine: old fashioned;
wine consumption in traditional less time in bars, more on social media
wine-drinking countries - Health concerns: mostly due to government
campaigns, e.g., Loi Evin in France
- Changes in lifestyle: less time for longer meals,
less lunchtime drinking
- Reduced availability of cheap wine: reduce over-
production, some consumers switch to cheaper
alcoholic drinks
, List a few major changes in consumer - Rose and Prosecco become popular
preferences in recent years - Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines
going out of fashion
What factors could influence a wine's - Good reviews from leading publications and
reputation? critics
- Online influencers and KOLs
- Presence in popular culture, e.g., films television
series, music lyrics or celebrity lifestyle news
- Peer opinions
What are price-sensitive markets? Markets where consumers are unwilling to pay
Give examples more than the lowest price possible for the style of
wine they want to buy. E.g., Germany, UK
What can producers do to retain - Competition is fierce - reduce price or simply
customers in price-sensitive choose not to sell
markets? - Reluctant to pass on increases in production
costs to consumers
- Try to build up 'brand loyalty'
Explain 'premiumization' - Consumers are increasingly willing to pay more
for individual bottles of wine, often because they
are buying less wine by volume
- Happens in USA even in UK
List major economic factors that - Strength of economy
influence demand for wine - Fluctuations in currency exchange
- Changes to the market
