MC 2000 Final Exam Tad Odell LSU questions with accurate
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detailed solutions ||
Which of the following is an example of narrowcasting? - correct answer✔✔A YouTube
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channel directed towards people who like to watch people playing board games.
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What does pull media allow or not allow consumers to do? - correct answer✔✔Allows the
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consumer the decision to consume what content they want when they want it.
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Which of the following is an example of push media? - correct answer✔✔A radio station
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What does pull media allow the consumer to do that push media does not? - correct
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answer✔✔Consume what they want, then they want. || || || || || ||
Which of the following is NOT the type of new media revenue model discussed in class? -
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correct answer✔✔Print Circulation
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Which is NOT included as one of the three revenue channels in video and television
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production? - correct answer✔✔Donations || || ||
The addition of the third revenue stream to television producers has yielded a ________ in
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overall revenue for TV providers. - correct answer✔✔Increase
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Based on lecture, ______ advertisements typically have a higher CPM than ______
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advertisements. - correct answer✔✔Print;digital || || ||
, What is peak tv? - correct answer✔✔A theory created by media critics which argues that
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society currently has he highest quality and quantity of TV programming that will ever be
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experienced.
CPM represents the ____. - correct answer✔✔Cost per Thousand views of an advertisement
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What makes a paywall most likely to succeed? - correct answer✔✔Unique, high quality
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content
Which of the following options explain why newspapers often have success making revenue
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off events? - correct answer✔✔Newspapers have access to an audience to promote events
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to.
Margot is an editor for a news station. She makes the final decision about what to include in
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the news broadcasts. Margot is known as a - correct answer✔✔gatekeeper
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Historically what kind of relationship has the press had with the government? - correct
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answer✔✔An Adversarial one. || ||
What is an example of the watchdog function of journalism? - correct answer✔✔When a
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news organization breaks a story about a political candidate taking bribes.
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What are news values? - correct answer✔✔News values are what makes story newsworthy.
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What is the prominence news value? - correct answer✔✔How known, popular or
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noteworthy people in the story are. || || || || ||
Which of the following is the best example of the impact news value? - correct answer✔✔A
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journalist publishes a story about a new local ordinance that will affect their audience.
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detailed solutions ||
Which of the following is an example of narrowcasting? - correct answer✔✔A YouTube
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channel directed towards people who like to watch people playing board games.
|| || || || || || || || || || ||
What does pull media allow or not allow consumers to do? - correct answer✔✔Allows the
|| || || || || || || || || || || || || || ||
consumer the decision to consume what content they want when they want it.
|| || || || || || || || || || || ||
Which of the following is an example of push media? - correct answer✔✔A radio station
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What does pull media allow the consumer to do that push media does not? - correct
|| || || || || || || || || || || || || || || ||
answer✔✔Consume what they want, then they want. || || || || || ||
Which of the following is NOT the type of new media revenue model discussed in class? -
|| || || || || || || || || || || || || || || || ||
correct answer✔✔Print Circulation
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Which is NOT included as one of the three revenue channels in video and television
|| || || || || || || || || || || || || || ||
production? - correct answer✔✔Donations || || ||
The addition of the third revenue stream to television producers has yielded a ________ in
|| || || || || || || || || || || || || || ||
overall revenue for TV providers. - correct answer✔✔Increase
|| || || || || || ||
Based on lecture, ______ advertisements typically have a higher CPM than ______
|| || || || || || || || || || || ||
advertisements. - correct answer✔✔Print;digital || || ||
, What is peak tv? - correct answer✔✔A theory created by media critics which argues that
|| || || || || || || || || || || || || || ||
society currently has he highest quality and quantity of TV programming that will ever be
|| || || || || || || || || || || || || || ||
experienced.
CPM represents the ____. - correct answer✔✔Cost per Thousand views of an advertisement
|| || || || || || || || || || || ||
What makes a paywall most likely to succeed? - correct answer✔✔Unique, high quality
|| || || || || || || || || || || || ||
content
Which of the following options explain why newspapers often have success making revenue
|| || || || || || || || || || || ||
off events? - correct answer✔✔Newspapers have access to an audience to promote events
|| || || || || || || || || || || || || ||
to.
Margot is an editor for a news station. She makes the final decision about what to include in
|| || || || || || || || || || || || || || || || ||
the news broadcasts. Margot is known as a - correct answer✔✔gatekeeper
|| || || || || || || || || || ||
Historically what kind of relationship has the press had with the government? - correct
|| || || || || || || || || || || || || ||
answer✔✔An Adversarial one. || ||
What is an example of the watchdog function of journalism? - correct answer✔✔When a
|| || || || || || || || || || || || || ||
news organization breaks a story about a political candidate taking bribes.
|| || || || || || || || || ||
What are news values? - correct answer✔✔News values are what makes story newsworthy.
|| || || || || || || || || || || ||
What is the prominence news value? - correct answer✔✔How known, popular or
|| || || || || || || || || || || ||
noteworthy people in the story are. || || || || ||
Which of the following is the best example of the impact news value? - correct answer✔✔A
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journalist publishes a story about a new local ordinance that will affect their audience.
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