MC 2000 Tad Odell LSU Exam with verified detailed
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solutions
a strategic communication process that builds mutually beneficial relationships between
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organizations and their publics - correct answer✔✔Public Relations || || || || || || ||
explicitly paying for media space or time in order to direct favorable attention to certain
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goods or services - correct answer✔✔advertisement
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differences between advertising and public relations - correct answer✔✔advertising is paid,
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PR is free/earned
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What is advertising clutter? - correct answer✔✔large volumes of advertising messages that
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the average consumer is exposed to daily
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what is the effect of ad clutter - correct answer✔✔so many ads that the consumer doesn't
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know what they are consuming
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placement where the product/brand is at the center of the plot line - correct
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answer✔✔production/brand integration ||
the consumer does NOT choose what media or when (radio, TV) very traditional - correct
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answer✔✔push media ||
audience decides what to consume (Netflix, Spotify) growing - correct answer✔✔pull media
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, what is creating or distributing media by interest or geographical location (HGTC, Food,
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SciFi) - correct answer✔✔narrowcasting
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what is creating or distributing media for specific audience EX. Podcast for board games -
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correct answer✔✔narrowcasting ||
how many minutes online is devoted to social networking/messaging? - correct answer✔✔1
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in every 3 minutes
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How many American get news off Facebook? - correct answer✔✔49%
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What is it called when most people have a dependence on media - correct
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answer✔✔Inescapable symbiosis ||
In a newspaper what kind of ad is better? - correct answer✔✔local
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what makes more revenue per ad? print or digital - correct answer✔✔print
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in digital for ever 1000 people that see the ad what is the profit? - correct answer✔✔$2
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In print for every 1000 people that see the ad what is the profit - correct answer✔✔$100
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What is media's influence on our information - correct answer✔✔media constructs our
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realities
what is a paywall? - correct answer✔✔an arrangement whereby access is restricted to users
|| || || || || || || || || || || || || ||
who have paid to subscribe to the site
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|| || || || || || || || ||
solutions
a strategic communication process that builds mutually beneficial relationships between
|| || || || || || || || || ||
organizations and their publics - correct answer✔✔Public Relations || || || || || || ||
explicitly paying for media space or time in order to direct favorable attention to certain
|| || || || || || || || || || || || || || ||
goods or services - correct answer✔✔advertisement
|| || || || ||
differences between advertising and public relations - correct answer✔✔advertising is paid,
|| || || || || || || || || || ||
PR is free/earned
|| ||
What is advertising clutter? - correct answer✔✔large volumes of advertising messages that
|| || || || || || || || || || || ||
the average consumer is exposed to daily
|| || || || || ||
what is the effect of ad clutter - correct answer✔✔so many ads that the consumer doesn't
|| || || || || || || || || || || || || || || ||
know what they are consuming
|| || || ||
placement where the product/brand is at the center of the plot line - correct
|| || || || || || || || || || || || || ||
answer✔✔production/brand integration ||
the consumer does NOT choose what media or when (radio, TV) very traditional - correct
|| || || || || || || || || || || || || || ||
answer✔✔push media ||
audience decides what to consume (Netflix, Spotify) growing - correct answer✔✔pull media
|| || || || || || || || || || ||
, what is creating or distributing media by interest or geographical location (HGTC, Food,
|| || || || || || || || || || || || ||
SciFi) - correct answer✔✔narrowcasting
|| || ||
what is creating or distributing media for specific audience EX. Podcast for board games -
|| || || || || || || || || || || || || || ||
correct answer✔✔narrowcasting ||
how many minutes online is devoted to social networking/messaging? - correct answer✔✔1
|| || || || || || || || || || ||
in every 3 minutes
|| || || ||
How many American get news off Facebook? - correct answer✔✔49%
|| || || || || || || || ||
What is it called when most people have a dependence on media - correct
|| || || || || || || || || || || || || ||
answer✔✔Inescapable symbiosis ||
In a newspaper what kind of ad is better? - correct answer✔✔local
|| || || || || || || || || || ||
what makes more revenue per ad? print or digital - correct answer✔✔print
|| || || || || || || || || || ||
in digital for ever 1000 people that see the ad what is the profit? - correct answer✔✔$2
|| || || || || || || || || || || || || || || ||
In print for every 1000 people that see the ad what is the profit - correct answer✔✔$100
|| || || || || || || || || || || || || || || ||
What is media's influence on our information - correct answer✔✔media constructs our
|| || || || || || || || || || || ||
realities
what is a paywall? - correct answer✔✔an arrangement whereby access is restricted to users
|| || || || || || || || || || || || || ||
who have paid to subscribe to the site
|| || || || || || ||
