MC 2000 Module 2, MC 2000: Final Exam Tad Odell LSU,
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MC 2000 Test 2, Mass Communication Test 3, Chapter 6:
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Experimental Research, MC 2000 || || ||
Margot is an editor for a news station. She makes the final decision about what to include in
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the news broadcasts. Margot is known as a
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a. regulator
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b. gatekeeper
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c. subject matter keeper
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d. fact checker - correct answer✔✔B
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Historically what kind of relationship has the press had with the government?
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a. a positive one
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b. an adversarial one
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c. an co-op one
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d. the press does not have a relationship with the government - correct answer✔✔B
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What is an example of the watchdog function of journalism?
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a. when a news organization pays for secret info
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b. when a news organization breaks a story about a political candidate taking bribes
|| || || || || || || || || || || || || ||
c. when a news organization publishes important info that impacts the audience
|| || || || || || || || || || || ||
d. when a news organization publishing info that people want, such as feature stories
|| || || || || || || || || || || || || ||
athletes - correct answer✔✔B || || ||
What are news values? || || ||
,a. the values of elected officials
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b. news values are what makes story newsworthy
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c. the revenue made by news programming
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d. the biases of news producers - correct answer✔✔B
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What is the prominence news values?
|| || || || ||
a. how popular the journalist that produced the content is
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b. how known, popular or noteworthy people in the story are
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c. how recent the event the story is about happened
|| || || || || || || || ||
d. the most popular news story of the day - correct answer✔✔B
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Which of the following is the best example of the impact news value?
|| || || || || || || || || || || ||
a. a journalist publishes a story about potential wrong-doing in the mayor's office
|| || || || || || || || || || || ||
b. a journalist publishes a story about a new local ordinance that will affect their audience
|| || || || || || || || || || || || || || || ||
c. A journalist publishes a story about a local gardener who has gone viral on social media
|| || || || || || || || || || || || || || || ||
d. a journalist publishes a story about the polls before a gubernational primary - correct
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answer✔✔B
What invention made printed materials accessible to a mass market for the first time?
|| || || || || || || || || || || || ||
a. wood mill
|| || ||
b. printing press
|| || ||
c. telegraph
|| ||
d. postal service - correct answer✔✔B
|| || || || ||
The term "yellow journalism" was coined after newspapers in NYC engaged in a circulation
|| || || || || || || || || || || || || ||
war in the 1890s. The practice of yellow journalism is typically considered to involve:
|| || || || || || || || || || || || ||
,a. yellow paper that tabloids used to print on
|| || || || || || || || ||
b. sensationalism and stunts to boost circulation
|| || || || || || ||
c. non-biased reporting on breaking news to boost circulation
|| || || || || || || || ||
d. printing partisan political cartoons - correct answer✔✔B
|| || || || || || ||
According to the text in this module, what was the impact of the penny press?
|| || || || || || || || || || || || || ||
a. it better promoted newspapers' prices
|| || || || || ||
b. it allowed publishers to reach larger, more mainstream audiences
|| || || || || || || || ||
c. it encouraged publishers to print more national news stories from services like the
|| || || || || || || || || || || || || ||
Associated Press || ||
d. It made American newspapers more likely to support the emancipation from England -
|| || || || || || || || || || || || || ||
correct answer✔✔B ||
Using the module's discussion of SPJ's Code of Ethics, which of the following is the nest
|| || || || || || || || || || || || || || || ||
description of seeking the truth as a journalist? || || || || || || ||
a. just giving the facts of the matter without any context
|| || || || || || || || || || ||
b. fact checking info and providing context on complicated subject matter
|| || || || || || || || || || ||
c. only using one source for an entire article
|| || || || || || || || ||
d. making sure more than one side or opinion is included in every news story - correct
|| || || || || || || || || || || || || || || || ||
answer✔✔B
According to the SPJ Code of Ethics presented in this module, what's the appropriate
|| || || || || || || || || || || || || ||
response when a journalism outlet realizes that it published incorrect info in yesterday's
|| || || || || || || || || || || || ||
newspaper.
a. Assess if how important the incorrect info was and correct if needed
|| || || || || || || || || || || || ||
b. Correct the incorrect information
|| || || || ||
c. Fire the journalist who wrote incorrect info
|| || || || || || ||
, d. Call and apologize to anyone misquoted - correct answer✔✔B
|| || || || || || || || ||
According to the SPJ Code of Ethics, what should editors do when deciding whether or not
|| || || || || || || || || || || || || || || ||
to publish info that may harm or embarrass a resident?
|| || || || || || || || ||
a. do no harm to average citizens
|| || || || || ||
b. balance the public's need for information against potential harm or discomfort
|| || || || || || || || || || ||
c. consider the news value of a story, not the influence on individuals
|| || || || || || || || || || || || ||
d. look for precedent in the news publication's history - correct answer✔✔B
|| || || || || || || || || || ||
Which of the following is an example of narrowcasting? - correct answer✔✔A YouTube
|| || || || || || || || || || || || ||
channel directed towards people who like to watch people playing board games.
|| || || || || || || || || || ||
What does pull media allow or not allow consumers to do? - correct answer✔✔Allows the
|| || || || || || || || || || || || || || ||
consumer the decision to consume what content they want when they want it.
|| || || || || || || || || || || ||
Which of the following is an example of push media? - correct answer✔✔A radio station
|| || || || || || || || || || || || || ||
What does pull media allow the consumer to do that push media does not? - correct
|| || || || || || || || || || || || || || || ||
answer✔✔Consume what they want, then they want. || || || || || ||
Which of the following is NOT the type of new media revenue model discussed in class? -
|| || || || || || || || || || || || || || || || ||
correct answer✔✔Print Circulation
|| ||
Which is NOT included as one of the three revenue channels in video and television
|| || || || || || || || || || || || || || ||
production? - correct answer✔✔Donations || || ||
The addition of the third revenue stream to television producers has yielded a ________ in
|| || || || || || || || || || || || || || ||
overall revenue for TV providers. - correct answer✔✔Increase
|| || || || || || ||
|| || || || || || || || || ||
MC 2000 Test 2, Mass Communication Test 3, Chapter 6:
|| || || || || || || || || || ||
Experimental Research, MC 2000 || || ||
Margot is an editor for a news station. She makes the final decision about what to include in
|| || || || || || || || || || || || || || || || ||
the news broadcasts. Margot is known as a
|| || || || || || || || ||
a. regulator
||
b. gatekeeper
||
c. subject matter keeper
|| || ||
d. fact checker - correct answer✔✔B
|| || || || ||
Historically what kind of relationship has the press had with the government?
|| || || || || || || || || || ||
a. a positive one
|| || || ||
b. an adversarial one
|| || || ||
c. an co-op one
|| || || ||
d. the press does not have a relationship with the government - correct answer✔✔B
|| || || || || || || || || || || || ||
What is an example of the watchdog function of journalism?
|| || || || || || || || ||
a. when a news organization pays for secret info
|| || || || || || || ||
b. when a news organization breaks a story about a political candidate taking bribes
|| || || || || || || || || || || || || ||
c. when a news organization publishes important info that impacts the audience
|| || || || || || || || || || || ||
d. when a news organization publishing info that people want, such as feature stories
|| || || || || || || || || || || || || ||
athletes - correct answer✔✔B || || ||
What are news values? || || ||
,a. the values of elected officials
|| || || || || ||
b. news values are what makes story newsworthy
|| || || || || || || ||
c. the revenue made by news programming
|| || || || || || ||
d. the biases of news producers - correct answer✔✔B
|| || || || || || || ||
What is the prominence news values?
|| || || || ||
a. how popular the journalist that produced the content is
|| || || || || || || || || ||
b. how known, popular or noteworthy people in the story are
|| || || || || || || || || || ||
c. how recent the event the story is about happened
|| || || || || || || || ||
d. the most popular news story of the day - correct answer✔✔B
|| || || || || || || || || || ||
Which of the following is the best example of the impact news value?
|| || || || || || || || || || || ||
a. a journalist publishes a story about potential wrong-doing in the mayor's office
|| || || || || || || || || || || ||
b. a journalist publishes a story about a new local ordinance that will affect their audience
|| || || || || || || || || || || || || || || ||
c. A journalist publishes a story about a local gardener who has gone viral on social media
|| || || || || || || || || || || || || || || ||
d. a journalist publishes a story about the polls before a gubernational primary - correct
|| || || || || || || || || || || || || || ||
answer✔✔B
What invention made printed materials accessible to a mass market for the first time?
|| || || || || || || || || || || || ||
a. wood mill
|| || ||
b. printing press
|| || ||
c. telegraph
|| ||
d. postal service - correct answer✔✔B
|| || || || ||
The term "yellow journalism" was coined after newspapers in NYC engaged in a circulation
|| || || || || || || || || || || || || ||
war in the 1890s. The practice of yellow journalism is typically considered to involve:
|| || || || || || || || || || || || ||
,a. yellow paper that tabloids used to print on
|| || || || || || || || ||
b. sensationalism and stunts to boost circulation
|| || || || || || ||
c. non-biased reporting on breaking news to boost circulation
|| || || || || || || || ||
d. printing partisan political cartoons - correct answer✔✔B
|| || || || || || ||
According to the text in this module, what was the impact of the penny press?
|| || || || || || || || || || || || || ||
a. it better promoted newspapers' prices
|| || || || || ||
b. it allowed publishers to reach larger, more mainstream audiences
|| || || || || || || || ||
c. it encouraged publishers to print more national news stories from services like the
|| || || || || || || || || || || || || ||
Associated Press || ||
d. It made American newspapers more likely to support the emancipation from England -
|| || || || || || || || || || || || || ||
correct answer✔✔B ||
Using the module's discussion of SPJ's Code of Ethics, which of the following is the nest
|| || || || || || || || || || || || || || || ||
description of seeking the truth as a journalist? || || || || || || ||
a. just giving the facts of the matter without any context
|| || || || || || || || || || ||
b. fact checking info and providing context on complicated subject matter
|| || || || || || || || || || ||
c. only using one source for an entire article
|| || || || || || || || ||
d. making sure more than one side or opinion is included in every news story - correct
|| || || || || || || || || || || || || || || || ||
answer✔✔B
According to the SPJ Code of Ethics presented in this module, what's the appropriate
|| || || || || || || || || || || || || ||
response when a journalism outlet realizes that it published incorrect info in yesterday's
|| || || || || || || || || || || || ||
newspaper.
a. Assess if how important the incorrect info was and correct if needed
|| || || || || || || || || || || || ||
b. Correct the incorrect information
|| || || || ||
c. Fire the journalist who wrote incorrect info
|| || || || || || ||
, d. Call and apologize to anyone misquoted - correct answer✔✔B
|| || || || || || || || ||
According to the SPJ Code of Ethics, what should editors do when deciding whether or not
|| || || || || || || || || || || || || || || ||
to publish info that may harm or embarrass a resident?
|| || || || || || || || ||
a. do no harm to average citizens
|| || || || || ||
b. balance the public's need for information against potential harm or discomfort
|| || || || || || || || || || ||
c. consider the news value of a story, not the influence on individuals
|| || || || || || || || || || || || ||
d. look for precedent in the news publication's history - correct answer✔✔B
|| || || || || || || || || || ||
Which of the following is an example of narrowcasting? - correct answer✔✔A YouTube
|| || || || || || || || || || || || ||
channel directed towards people who like to watch people playing board games.
|| || || || || || || || || || ||
What does pull media allow or not allow consumers to do? - correct answer✔✔Allows the
|| || || || || || || || || || || || || || ||
consumer the decision to consume what content they want when they want it.
|| || || || || || || || || || || ||
Which of the following is an example of push media? - correct answer✔✔A radio station
|| || || || || || || || || || || || || ||
What does pull media allow the consumer to do that push media does not? - correct
|| || || || || || || || || || || || || || || ||
answer✔✔Consume what they want, then they want. || || || || || ||
Which of the following is NOT the type of new media revenue model discussed in class? -
|| || || || || || || || || || || || || || || || ||
correct answer✔✔Print Circulation
|| ||
Which is NOT included as one of the three revenue channels in video and television
|| || || || || || || || || || || || || || ||
production? - correct answer✔✔Donations || || ||
The addition of the third revenue stream to television producers has yielded a ________ in
|| || || || || || || || || || || || || || ||
overall revenue for TV providers. - correct answer✔✔Increase
|| || || || || || ||
