MC 2000 LSU TEST 3 WITH ACCURATE DETAILED
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ANSWERS
flack - correct answer✔✔a derogatory name sometimes given to PR professionals
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astroturf - correct answer✔✔fake grass root organizations
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pseudo-event - correct answer✔✔event that has no real informational or issue meaning; it
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exists to merely attract media attention
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public - correct answer✔✔in PR, any group of people with a stake in an organization, issue
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or idea ||
fixed-free arrangement - correct answer✔✔the arrangement whereby a PR firm preforms a
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specific set of services for a client for a specific and prearranged fee
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Public Relations - correct answer✔✔the strategic communication process that builds
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mutually beneficial relationships between organizations and their publics
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5 Stages in the development of PR - correct answer✔✔1. Advances in technology
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2. Growth of the middle class
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3. Growth in organization
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4. Better research tools
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5. Professionalization
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, What elements are essential to a good definition of public relations? - correct
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answer✔✔trust ||
should be honest and ethical
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mutually beneficial || ||
grounded in ethical values || || ||
What are the four stages of development in public relations? - correct answer✔✔Early
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Public relations || ||
The propaganda- publicity stage
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Early two way communications
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Advanced two way communications || || ||
Westing House Electric - correct answer✔✔first company with a PR department
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(1889)
The Publicity Bureau - correct answer✔✔1st publicity company
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Deceleration of Principles - correct answer✔✔PR should provide information, not
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purveyors of publicity || ||
Ivy Lee - correct answer✔✔Helped PA railroad by escorting reporters to the scene of
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trouble, establishing press centers, distributing press releases, and assisting reporters in
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obtaining additional information and photographs. || || || ||
Was the spokesperson for Germany and Hitler and was accused of being a nazi sympathizer
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George Creel - correct answer✔✔The head of CPI (committee of public info)
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ANSWERS
flack - correct answer✔✔a derogatory name sometimes given to PR professionals
|| || || || || || || || || ||
astroturf - correct answer✔✔fake grass root organizations
|| || || || || ||
pseudo-event - correct answer✔✔event that has no real informational or issue meaning; it
|| || || || || || || || || || || || ||
exists to merely attract media attention
|| || || || ||
public - correct answer✔✔in PR, any group of people with a stake in an organization, issue
|| || || || || || || || || || || || || || || ||
or idea ||
fixed-free arrangement - correct answer✔✔the arrangement whereby a PR firm preforms a
|| || || || || || || || || || || ||
specific set of services for a client for a specific and prearranged fee
|| || || || || || || || || || || ||
Public Relations - correct answer✔✔the strategic communication process that builds
|| || || || || || || || || ||
mutually beneficial relationships between organizations and their publics
|| || || || || || ||
5 Stages in the development of PR - correct answer✔✔1. Advances in technology
|| || || || || || || || || || || || ||
2. Growth of the middle class
|| || || || || ||
3. Growth in organization
|| || || ||
4. Better research tools
|| || || ||
5. Professionalization
||
, What elements are essential to a good definition of public relations? - correct
|| || || || || || || || || || || || ||
answer✔✔trust ||
should be honest and ethical
|| || || || ||
mutually beneficial || ||
grounded in ethical values || || ||
What are the four stages of development in public relations? - correct answer✔✔Early
|| || || || || || || || || || || || ||
Public relations || ||
The propaganda- publicity stage
|| || || ||
Early two way communications
|| || || ||
Advanced two way communications || || ||
Westing House Electric - correct answer✔✔first company with a PR department
|| || || || || || || || || || ||
(1889)
The Publicity Bureau - correct answer✔✔1st publicity company
|| || || || || || ||
Deceleration of Principles - correct answer✔✔PR should provide information, not
|| || || || || || || || || ||
purveyors of publicity || ||
Ivy Lee - correct answer✔✔Helped PA railroad by escorting reporters to the scene of
|| || || || || || || || || || || || || ||
trouble, establishing press centers, distributing press releases, and assisting reporters in
|| || || || || || || || || || ||
obtaining additional information and photographs. || || || ||
Was the spokesperson for Germany and Hitler and was accused of being a nazi sympathizer
|| || || || || || || || || || || || || ||
George Creel - correct answer✔✔The head of CPI (committee of public info)
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