Google Ads Search Certification Exam
QUESTIONS AND CORRECT ANSWERS
What's the best way to get their ads on each search engine? - CORRECT
ANSWER Find a tool to manage the ads for me: Using a search engine management
platform gives you a single interface to manage complex accounts across multiple search
engines, analyze campaigns, and automate bidding.
Search Engine Marketing - CORRECT ANSWER The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click an
ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - CORRECT ANSWER Consolidated data, single
interface, optimization
Ads appearing + ranking - CORRECT ANSWER 1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - CORRECT ANSWER Consumers online constantly,
search in moments of need, they use devices on the go
3 main elements on a results page - CORRECT ANSWER Shopping Ads: Appear
based on search terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
,Organic Results: The set of ads following text ads, these results are offered free of charge but
appear do to relevance of the search
3 R's of Google Search - CORRECT ANSWER Reach: Engaging with new customers
in moments of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's working
then improving your campaign's performance over time
What part of her search results page would share the store's telephone number? - CORRECT
ANSWER The Text ad extension
Where can you show ads? - CORRECT ANSWER Google Searches, Youtube, NYT,
etc.
Google Ads - CORRECT ANSWER An online advertising tool that helps businesses
connect with their customers
Benefits of Google Ads - CORRECT ANSWER Connect with customers when it
matters, Control your cost, Improve performance
Which of the following features would help you manage spend and avoid showing your ad
too broadly? - CORRECT ANSWER Create a maximum budget, pause campaign if
need to re-evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? - CORRECT ANSWER Your bid, the impact of
ads formatted enabled, the likelihood ad will get clicked, the estimated measure of how well
your website gives users who click your ads a valuable experience and how relevant your ad
is
, Google Ads Auction - CORRECT ANSWER The system responsible for taking all
these factors into consideration and ultimately deciding your ads position and whether it'll
show up at all
Google Ads Auction Steps - CORRECT ANSWER 1. Cast a wide net to find relevant
ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - CORRECT ANSWER Bid: The
maximum amount you are willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy navigable and
articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it
relates to the search query
Ad Formats: Using various ad extensions can help rank
Quality Score - CORRECT ANSWER The 1-10 ranking that is reported for each
keyword in your account calculated by estimating the quality of your ads and their associated
landing pages
Ad Rank - CORRECT ANSWER Even if your competition bids higher than you, you
can still win a higher position — at a lower price — with highly relevant keywords and ads.
QUESTIONS AND CORRECT ANSWERS
What's the best way to get their ads on each search engine? - CORRECT
ANSWER Find a tool to manage the ads for me: Using a search engine management
platform gives you a single interface to manage complex accounts across multiple search
engines, analyze campaigns, and automate bidding.
Search Engine Marketing - CORRECT ANSWER The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click an
ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - CORRECT ANSWER Consolidated data, single
interface, optimization
Ads appearing + ranking - CORRECT ANSWER 1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - CORRECT ANSWER Consumers online constantly,
search in moments of need, they use devices on the go
3 main elements on a results page - CORRECT ANSWER Shopping Ads: Appear
based on search terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
,Organic Results: The set of ads following text ads, these results are offered free of charge but
appear do to relevance of the search
3 R's of Google Search - CORRECT ANSWER Reach: Engaging with new customers
in moments of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's working
then improving your campaign's performance over time
What part of her search results page would share the store's telephone number? - CORRECT
ANSWER The Text ad extension
Where can you show ads? - CORRECT ANSWER Google Searches, Youtube, NYT,
etc.
Google Ads - CORRECT ANSWER An online advertising tool that helps businesses
connect with their customers
Benefits of Google Ads - CORRECT ANSWER Connect with customers when it
matters, Control your cost, Improve performance
Which of the following features would help you manage spend and avoid showing your ad
too broadly? - CORRECT ANSWER Create a maximum budget, pause campaign if
need to re-evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? - CORRECT ANSWER Your bid, the impact of
ads formatted enabled, the likelihood ad will get clicked, the estimated measure of how well
your website gives users who click your ads a valuable experience and how relevant your ad
is
, Google Ads Auction - CORRECT ANSWER The system responsible for taking all
these factors into consideration and ultimately deciding your ads position and whether it'll
show up at all
Google Ads Auction Steps - CORRECT ANSWER 1. Cast a wide net to find relevant
ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - CORRECT ANSWER Bid: The
maximum amount you are willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy navigable and
articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it
relates to the search query
Ad Formats: Using various ad extensions can help rank
Quality Score - CORRECT ANSWER The 1-10 ranking that is reported for each
keyword in your account calculated by estimating the quality of your ads and their associated
landing pages
Ad Rank - CORRECT ANSWER Even if your competition bids higher than you, you
can still win a higher position — at a lower price — with highly relevant keywords and ads.
