WGU D377 Exam QUESTIONS AND
CORRECT ANSWERS
Importance of a digital marketing strategy - CORRECT ANSWER Ensures alignment
with business goals, efficient use of resources, consistent messaging, and measurable results.
Integrated - CORRECT ANSWER channels work together with consistent messaging
Non- integrated - CORRECT ANSWER channels operate independently and
inconsistently
Benefits of paid search - CORRECT ANSWER Immediate visibility, targeted reach,
measurable ROI, supports SEO and overall digital strategy.
Five stages of digital marketing strategy - CORRECT ANSWER Research, Plan,
Execute, Measure, Analyze/Adjust
Digital marketing elements & strategic needs - CORRECT ANSWER SEO for
visibility, PPC for leads, content for education, social for engagement, email for nurturing.
Customer Journey - CORRECT ANSWER Awareness → Consideration → Decision →
Retention → Advocacy
Four elements of content strategy - CORRECT ANSWER Why,Who,What,Where
Describe the online marketing funnel and explain which types of content are appropriate for
which stages of the funnel - CORRECT ANSWER Top: blogs, videos
• Middle: ebooks, webinars
• Bottom: case studies, demos
CORRECT ANSWERS
Importance of a digital marketing strategy - CORRECT ANSWER Ensures alignment
with business goals, efficient use of resources, consistent messaging, and measurable results.
Integrated - CORRECT ANSWER channels work together with consistent messaging
Non- integrated - CORRECT ANSWER channels operate independently and
inconsistently
Benefits of paid search - CORRECT ANSWER Immediate visibility, targeted reach,
measurable ROI, supports SEO and overall digital strategy.
Five stages of digital marketing strategy - CORRECT ANSWER Research, Plan,
Execute, Measure, Analyze/Adjust
Digital marketing elements & strategic needs - CORRECT ANSWER SEO for
visibility, PPC for leads, content for education, social for engagement, email for nurturing.
Customer Journey - CORRECT ANSWER Awareness → Consideration → Decision →
Retention → Advocacy
Four elements of content strategy - CORRECT ANSWER Why,Who,What,Where
Describe the online marketing funnel and explain which types of content are appropriate for
which stages of the funnel - CORRECT ANSWER Top: blogs, videos
• Middle: ebooks, webinars
• Bottom: case studies, demos
