D377 Digital Marketing Foundations WGU
Module 1 Digital Marketing Strategy Exam
UPDATED QUESTIONS AND CORRECT
ANSWERS
What is the primary goal of digital marketing?
A. To reduce product costs
B. To connect with consumers online and drive business growth
C. To eliminate traditional marketing techniques
D. To promote only physical products - CORRECT ANSWER B. To connect with
consumers online and drive business growth
Which of the following best describes "SEO"?
A. Sales Engagement Option
B. Social Email Outreach
C. Search Engine Optimization
D. Service Execution Order - CORRECT ANSWER C. Search Engine Optimization
Which is NOT a common digital marketing channel?
A. Email marketing
B. Social media
C. Outdoor billboard advertising
D. Paid search advertising - CORRECT ANSWER C. Outdoor billboard advertising
How do small businesses typically use digital marketing differently from large enterprises?
, A. They only use television ads
B. They focus on hyper-targeted and cost-effective channels
C. They avoid digital marketing altogether
D. They use more complex marketing automation - CORRECT ANSWER B. They
focus on hyper-targeted and cost-effective channels
Why is creating a digital marketing strategy important?
A. It guarantees viral content
B. It saves the company from hiring staff
C. It helps align marketing efforts with organizational goals
D. It increases the company's insurance coverage - CORRECT ANSWER C. It helps
align marketing efforts with organizational goals
An integrated digital marketing strategy is different from a non-integrated one because it:
A. Ignores customer feedback
B. Uses traditional media only
C. Aligns all channels and tactics to work together cohesively
D. Focuses on one platform exclusively - CORRECT ANSWER C. Aligns all channels
and tactics to work together cohesively
Which of the following is a benefit of paid search in digital marketing?
A. It generates organic traffic over time
B. It only works on desktop devices
C. It provides immediate visibility on search engines
D. It replaces the need for a website - CORRECT ANSWER C. It provides immediate
visibility on search engines
Module 1 Digital Marketing Strategy Exam
UPDATED QUESTIONS AND CORRECT
ANSWERS
What is the primary goal of digital marketing?
A. To reduce product costs
B. To connect with consumers online and drive business growth
C. To eliminate traditional marketing techniques
D. To promote only physical products - CORRECT ANSWER B. To connect with
consumers online and drive business growth
Which of the following best describes "SEO"?
A. Sales Engagement Option
B. Social Email Outreach
C. Search Engine Optimization
D. Service Execution Order - CORRECT ANSWER C. Search Engine Optimization
Which is NOT a common digital marketing channel?
A. Email marketing
B. Social media
C. Outdoor billboard advertising
D. Paid search advertising - CORRECT ANSWER C. Outdoor billboard advertising
How do small businesses typically use digital marketing differently from large enterprises?
, A. They only use television ads
B. They focus on hyper-targeted and cost-effective channels
C. They avoid digital marketing altogether
D. They use more complex marketing automation - CORRECT ANSWER B. They
focus on hyper-targeted and cost-effective channels
Why is creating a digital marketing strategy important?
A. It guarantees viral content
B. It saves the company from hiring staff
C. It helps align marketing efforts with organizational goals
D. It increases the company's insurance coverage - CORRECT ANSWER C. It helps
align marketing efforts with organizational goals
An integrated digital marketing strategy is different from a non-integrated one because it:
A. Ignores customer feedback
B. Uses traditional media only
C. Aligns all channels and tactics to work together cohesively
D. Focuses on one platform exclusively - CORRECT ANSWER C. Aligns all channels
and tactics to work together cohesively
Which of the following is a benefit of paid search in digital marketing?
A. It generates organic traffic over time
B. It only works on desktop devices
C. It provides immediate visibility on search engines
D. It replaces the need for a website - CORRECT ANSWER C. It provides immediate
visibility on search engines
