UPDATE | 100% CORRECT
Visual identification systems that were developed in the 1950s went beyond
trademarks, which had been used since the medieval guilds; corporate-wide
consistent design systems were produced. These systems needed to project
cohesive images because ________. Answer - literally only question on test
that i do not know
This international design firm was founded in Chicago by partners Ralph
Eckerstrom, James K. Fogleman, and Massimo Vignelli. They rejected
individualistic design, believing that design could be a system that would
enable other people to implement it effectively. Objectivity was the firm's goal,
as it spread a generic conformity across the face of multinational corporate
communications. Answer - Unimark
In May 1974, the U.S. government initiated the Federal Design Improvement
Program in response to a growing awareness of design as an effective tool for
achieving objectives. One of the most successful federal visual identification
systems was the Unigrid system, a standardized format developed in 1977 for
the _______________. Answer - U.S. National Park Service
The concept of a logo with a constantly changing persona is contrary to the
widely held belief that trademarks and visual identifiers should be absolutely
fixed and used in a consistent manner. The _____________ logo changed the
face, the idea, and the speed of graphic design and anticipated the kinetic
world of motion graphics soon to explode. Answer - MTV