Ideology - Answers A socially conditioned way of looking at the world; the beliefs, values, and
opinions of a particular group or class in society. In Marxist terms, ideology is imposed by the
powerful in an attempt to legitimate their rule
Imagined Communities - Answers A community "comprised of members who may never meet face to
face or see eye to eye. Nevertheless, they are made to feel a kinship with their fellow citizens, in part,
because they share the same symbolic reference points and rituals."
Social Constructionism - Answers Reality = prevailing ideologies
Soft Social Constructionism - Answers Social reality depends on prevailing ideologies (social norms,
expectations)
Hard Social Constructionism - Answers Objective reality depends on prevailing ideologies.
Social Annihilation - Answers The absence or underrepresentation of a group of people in the media.
By not representing the group, the media help endorse social inequality.
Normalization - Answers The process by which things come to be normative.
Socialization - Answers The process by which we internalize norms.
Author function/narrative - Answers Associated with Michael Foucault, who suggests we treat the
author less as a person and more like a discursive construct, or brand. How does the name of the
author help organize the production, circulation, classification, and consumption of texts?
Michael Foucalt - Answers Marx theorist who created author function/narrative
Genre - Answers A system of stylistic and narrative conventions that helps people identify, classify,
and interpret tests. As a regulated system, it allows for both predictability and novelty.
Reception Theory - Answers An approach to analysis that emphasizes the role of the reader, rather
than the author or text, in the creation of meaning. Also known as the reader-response criticism.
Interpretive Communities - Answers Localized peer groups that shape the interpretation of a text or
practice.
Appropriation - Answers The adoption and adaptation of one group's symbols, artifacts, rituals, or
technologies by members of another group. Often involves a subculture adopting elements of the
dominant culture and putting them to new, cheeky uses
Social Functions - Answers Disseminate, Raise consciousness, Provide therapy, provide pleasure
ideologies
Disseminate Ideology - Answers To express or affirm social values
Raise Consciousness - Answers To enlighten or empower individuals
Provide Therapy - Answers To help individuals cope with problems
Provide pleasure - Answers To provide pleasure
Author (intention) - Answers People turn to this person to figure out what the text means. In this we
can find an imposed or pressured static view. Thy create a text to communicate an idea and the text
portrays it as so.
Narrative (Structure): - Answers Story (totality) vs. Plot (organization/selection). How the text is
structured, how long is the timeline, what is important, how the story is communicated, and what
does it achieve?
Genre (convention) - Answers Assumed packages of storied that are used as conventions for stories
and text. There are ways that they can be altered to fight against social norms
Reader (Reception) - Answers Not passive consumers, they actively produce competing meanings,
reading depends on prevalent codes that are legitimized by them
Communication Test - Answers A semiotic exercise that helps one recognize the codes at work given a
representational system. It involves changing out different elements of a sign system (for example,
swapping the gender of the hero) to see the assumptions embedded in the text
Dominant Reading - Answers Occurs when author and reader, sender and receiver, use similar
symbols when interpreting the text
Negotiated Reading - Answers Reading involves a slight dysfunction of what the reader takes from the
interpretation. Partial agreement between encoding (author) and decoding (reader): Selective reading
/ agreement
Oppositional Reading - Answers Author's experiences encoded intentions from something else.
Encoding and decoding do not overlap