MGMT 450 CHAPTER 6 EXAM QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026
After a discussion with his investors, the owner of a newly launched online video site,
unlimitedvideos.com, decides that entertaining his audience will be the primary web goal of the
website. Which of the following actions will best support his decision? - Answers providing free access
to quality content and selling advertising space on the website
Allaboutgadgets.com, a review website for electronic gadgets, serves ads based on the location of the
visitor. Which of the following is the most important factor that helps the site identify the visitor's
location? - Answers the IP address of the visitor
The original language used to create web pages is called ________. - Answers hypertext markup
language
________ is the hierarchical naming system that maps a more memorable URL to the actual IP
address. - Answers domain name system
An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors,
such as information added through RFID technology, smartphones, cameras, camcorders, GPS
devices, and other sensory input, which are adding far more information than crowdsourcing and
social media. - Answers true
________ usually have the primary web goal of informing or entertaining the audience. - Answers
online magazines
Registering a replica site with a misspelling in the trademark name that users might easily mistake for
the real thing and displaying negative information about the actual company on the replica site is
called ________. - Answers typosquatting
The web address originating an e-commerce transaction should show the ________ protocol,
indicating that the transmission to that server is encrypted and secure. - Answers https://
The last string of letters in the name of a website indicates ________. - Answers the type of
organization or country code
The unique global address for a web page or other resource on the Internet is called ________. -
Answers uniform resource locator
The official website of Realtor USA, an independent real estate company in New York, allows visitors
to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a
friend, all from one inclusive viewer. The primary web goals of this organization falls into which of the
following four categories? - Answers facilitating offline relationships
Web marketers launch link-building campaigns to improve their brand image. - Answers False
A(n) ________ focuses on informing visitors and empowering them with aggregated information
about products from different suppliers. - Answers infomediary
How can a person check the authenticity of an e-commerce transaction? - Answers An e-commerce
transaction must be secure from end to end, despite including several steps on different servers that
can be geographically quite distant. The web address originating the transaction should show the
https:// protocol, indicating the transmission to that server is encrypted and secure. The secure
connection confirmed by the https:// protocol relies on a certificate issued by a recognized authority
such as the VeriSign Trust Network. Most browsers offer buttons that can quickly display additional
information about the certificate and the secure connection, including the level of encryption. These
buttons will also show a warning if they detect security problems, such as an expired certificate.
The website of an organization which has the main web goal of selling products and services must
include ________. - Answers easy shipping solutions
Which of the following is an example of crowdsourcing? - Answers Electronicgadgets.com, a site that
provides information on a range of electronic gadgets, encourages members to publish their reviews
and user guides.
For using the web, mouse foot pedals, screen readers, Braille displays, head-mounted pointers,
joysticks, and speech-to-text translators for the deaf can all improve access. - Answers True
What is a cookie? How does it help e-commerce websites? - Answers A cookie is a small text file left
on a website visitor's hard drive that is used to personalize the site for the visitor, or track web
activities.The file typically contains a unique ID and information such as date and time, or the pages
visited. The cookie can also store information the visitor provides, such as the zip code for a city the
visitor intends to visit on a weather site. When the visitor returns, the site can immediately display
that city's weather. E-commerce sites rely on cookies to keep track of the products a customer places
in a shopping cart. As the customer collect items, the web server retrieves his or her unique ID and
, stores it with the item number in its own database. If the customer leaves the site and return later,
the software can retrieve the ID and refill his or her shopping cart. The site can also deliver targeted
ads and recommendations, without asking the customer to log in, by retrieving your cookie and
checking to see what that ID has viewed in the past.
Which of the following elements of website usability refers to the effort it takes to regain the same
level of proficiency when a user returns to the site after a period of time? - Answers memorability
Which of the following is a transmission protocol which specifies that the resource is a web page
containing code the web browser can interpret and display? - Answers hypertext transfer protocol
Describe the functions of the Internet Corporation for Assigned Names and Numbers (ICANN). -
Answers The Internet Corporation for Assigned Names and Numbers (ICANN) , is the nonprofit
organization charged with overseeing the net's naming system. ICANN works out contracts with the
organizations that manage URL assignments within each of the top-level domains, accredits the
registrars who sell domain names, resolves disputes, and establishes policies. For instance, the net's
naming system originally accepted only domain names written with the Roman alphabet. Recently,
however, ICANN opened the door for domain names in other scripts.
The success of e-commerce depends heavily on its security and the perceptions people have about its
trustworthiness. - Answers True
A newly opened law firm in Kirkland decides to create a small website which provides a brief
introduction of the firm, its mission, the contact information and address of the firm, and a client list.
Which of the following information architectures would be most suitable for their website? - Answers
flat website architecture
Which of the following web browsers is the dominant browser for Macintosh computers? - Answers
Apple Safari
________ refers to the part of a website template that controls the fonts and colors which appear
when an editor identifies some text as a page heading, content management system, a paragraph
title, or some other style. - Answers Cascading style sheets
Which of the following demonstrates a downside of crowdsourcing? - Answers An international
funding organization for welfare programs in underdeveloped regions removes data from Wikipedia
which described some of the allegations of corruption against the organization.
Why do designers use flash animations sparingly? - Answers They can be distracting
What is the Adwords program? - Answers On the theory that the terms a person enters reveals his or
her current motivations, Google developed the Adwords program, which serves small ads related to
the search in a list of sponsored links. When a person types in "shiba inu" for example, he will see
sponsored links offering puppies for sale. Whether the ad actually appears to someone who submits a
key word the organization has chosen for its ad depends partly on how much the company is willing
to spend each day. Unlike buyers of most banner-type ads, these advertisers pay only when someone
actually clicks on the ad, not each time it appears.
Describe some of the ways in which organizations can facilitate offline relationships through their
websites. - Answers For many companies such as Royal Bank of Scotland, Takashimaya Department
Store in Japan, Abercrombie and Fitch, and Hyatt Hotels, the website's goal is to facilitate and extend
offline relationships. To achieve this goal, the site should build customer awareness of the brand and
encourage stronger and broader offline connections.
For example, retail stores might offer online buying with in-store pickup, and restaurants provide
directions and discount coupons. India's Taj Mahal Hotel website features special deals, event
planning, virtual tours, reward programs, and food preference surveys, along with online reservations.
Websites for colleges and universities typically create engaging tours for prospective students and
portals for current students, faculty, alumni, and staff to facilitate their offline relationship with
students. Along with many online self-service applications, the sites include college news, sports
scores, access to digital libraries, and online learning support.
Which of the following factors would improve the web accessibility of a site? - Answers creating text-
only alternative versions for devices such as PDA
The IT department of Detroit University decides to create a website with the primary goal of
facilitating offline relationships with students. Which of the following would best help the university
to reach this goal? - Answers The website allows prospective students to access virtual tours of the
campus.
After a discussion with his investors, the owner of a newly launched online video site,
unlimitedvideos.com, decides that entertaining his audience will be the primary web goal of the
website. Which of the following actions will best support his decision? - Answers providing free access
to quality content and selling advertising space on the website
Allaboutgadgets.com, a review website for electronic gadgets, serves ads based on the location of the
visitor. Which of the following is the most important factor that helps the site identify the visitor's
location? - Answers the IP address of the visitor
The original language used to create web pages is called ________. - Answers hypertext markup
language
________ is the hierarchical naming system that maps a more memorable URL to the actual IP
address. - Answers domain name system
An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors,
such as information added through RFID technology, smartphones, cameras, camcorders, GPS
devices, and other sensory input, which are adding far more information than crowdsourcing and
social media. - Answers true
________ usually have the primary web goal of informing or entertaining the audience. - Answers
online magazines
Registering a replica site with a misspelling in the trademark name that users might easily mistake for
the real thing and displaying negative information about the actual company on the replica site is
called ________. - Answers typosquatting
The web address originating an e-commerce transaction should show the ________ protocol,
indicating that the transmission to that server is encrypted and secure. - Answers https://
The last string of letters in the name of a website indicates ________. - Answers the type of
organization or country code
The unique global address for a web page or other resource on the Internet is called ________. -
Answers uniform resource locator
The official website of Realtor USA, an independent real estate company in New York, allows visitors
to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a
friend, all from one inclusive viewer. The primary web goals of this organization falls into which of the
following four categories? - Answers facilitating offline relationships
Web marketers launch link-building campaigns to improve their brand image. - Answers False
A(n) ________ focuses on informing visitors and empowering them with aggregated information
about products from different suppliers. - Answers infomediary
How can a person check the authenticity of an e-commerce transaction? - Answers An e-commerce
transaction must be secure from end to end, despite including several steps on different servers that
can be geographically quite distant. The web address originating the transaction should show the
https:// protocol, indicating the transmission to that server is encrypted and secure. The secure
connection confirmed by the https:// protocol relies on a certificate issued by a recognized authority
such as the VeriSign Trust Network. Most browsers offer buttons that can quickly display additional
information about the certificate and the secure connection, including the level of encryption. These
buttons will also show a warning if they detect security problems, such as an expired certificate.
The website of an organization which has the main web goal of selling products and services must
include ________. - Answers easy shipping solutions
Which of the following is an example of crowdsourcing? - Answers Electronicgadgets.com, a site that
provides information on a range of electronic gadgets, encourages members to publish their reviews
and user guides.
For using the web, mouse foot pedals, screen readers, Braille displays, head-mounted pointers,
joysticks, and speech-to-text translators for the deaf can all improve access. - Answers True
What is a cookie? How does it help e-commerce websites? - Answers A cookie is a small text file left
on a website visitor's hard drive that is used to personalize the site for the visitor, or track web
activities.The file typically contains a unique ID and information such as date and time, or the pages
visited. The cookie can also store information the visitor provides, such as the zip code for a city the
visitor intends to visit on a weather site. When the visitor returns, the site can immediately display
that city's weather. E-commerce sites rely on cookies to keep track of the products a customer places
in a shopping cart. As the customer collect items, the web server retrieves his or her unique ID and
, stores it with the item number in its own database. If the customer leaves the site and return later,
the software can retrieve the ID and refill his or her shopping cart. The site can also deliver targeted
ads and recommendations, without asking the customer to log in, by retrieving your cookie and
checking to see what that ID has viewed in the past.
Which of the following elements of website usability refers to the effort it takes to regain the same
level of proficiency when a user returns to the site after a period of time? - Answers memorability
Which of the following is a transmission protocol which specifies that the resource is a web page
containing code the web browser can interpret and display? - Answers hypertext transfer protocol
Describe the functions of the Internet Corporation for Assigned Names and Numbers (ICANN). -
Answers The Internet Corporation for Assigned Names and Numbers (ICANN) , is the nonprofit
organization charged with overseeing the net's naming system. ICANN works out contracts with the
organizations that manage URL assignments within each of the top-level domains, accredits the
registrars who sell domain names, resolves disputes, and establishes policies. For instance, the net's
naming system originally accepted only domain names written with the Roman alphabet. Recently,
however, ICANN opened the door for domain names in other scripts.
The success of e-commerce depends heavily on its security and the perceptions people have about its
trustworthiness. - Answers True
A newly opened law firm in Kirkland decides to create a small website which provides a brief
introduction of the firm, its mission, the contact information and address of the firm, and a client list.
Which of the following information architectures would be most suitable for their website? - Answers
flat website architecture
Which of the following web browsers is the dominant browser for Macintosh computers? - Answers
Apple Safari
________ refers to the part of a website template that controls the fonts and colors which appear
when an editor identifies some text as a page heading, content management system, a paragraph
title, or some other style. - Answers Cascading style sheets
Which of the following demonstrates a downside of crowdsourcing? - Answers An international
funding organization for welfare programs in underdeveloped regions removes data from Wikipedia
which described some of the allegations of corruption against the organization.
Why do designers use flash animations sparingly? - Answers They can be distracting
What is the Adwords program? - Answers On the theory that the terms a person enters reveals his or
her current motivations, Google developed the Adwords program, which serves small ads related to
the search in a list of sponsored links. When a person types in "shiba inu" for example, he will see
sponsored links offering puppies for sale. Whether the ad actually appears to someone who submits a
key word the organization has chosen for its ad depends partly on how much the company is willing
to spend each day. Unlike buyers of most banner-type ads, these advertisers pay only when someone
actually clicks on the ad, not each time it appears.
Describe some of the ways in which organizations can facilitate offline relationships through their
websites. - Answers For many companies such as Royal Bank of Scotland, Takashimaya Department
Store in Japan, Abercrombie and Fitch, and Hyatt Hotels, the website's goal is to facilitate and extend
offline relationships. To achieve this goal, the site should build customer awareness of the brand and
encourage stronger and broader offline connections.
For example, retail stores might offer online buying with in-store pickup, and restaurants provide
directions and discount coupons. India's Taj Mahal Hotel website features special deals, event
planning, virtual tours, reward programs, and food preference surveys, along with online reservations.
Websites for colleges and universities typically create engaging tours for prospective students and
portals for current students, faculty, alumni, and staff to facilitate their offline relationship with
students. Along with many online self-service applications, the sites include college news, sports
scores, access to digital libraries, and online learning support.
Which of the following factors would improve the web accessibility of a site? - Answers creating text-
only alternative versions for devices such as PDA
The IT department of Detroit University decides to create a website with the primary goal of
facilitating offline relationships with students. Which of the following would best help the university
to reach this goal? - Answers The website allows prospective students to access virtual tours of the
campus.
